Quote:
Originally Posted by kypez
Yes, the Model Y went up in price recently. It used to be $40k. But even at that price point, the Model Y is beating it. The base car just has more features. Aside from the empty interior, the steering column, great semi Autonomous cruise control, no servicing, charger network, etc show that Ford can't match the price but have to be better to get a sale.
Didn't help that dealers marked up Mach E's and F150's either. Quicker Ford move to a direct to customer model and ditch the middle guy the better
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Given Ford’s regular propensity for recalls, I wouldn’t want to ditch dealers,
these markups are not on them, this is Ford charging premium prices and not
passing on decent margins to dealers.
By the way, the reason US dealers mark up prices is because they barely get $1,000
per vehicle out of Ford, it’s really crap the way they treat them and understandable
that many try to push the envelope with desirable vehicles.
Many demonise dealers but forget they are the groups who mostly on behalf of their customers
intercede with Ford to try to get people’s vehicles fixed properly, I’ve had this above and beyond
efforts done in the past.