[Franco Cozzo]

Originally Posted by jpd80

The prices commanded by Hilux/Ranger have confounded many for years but the fact that there are so many return buyers tells us the market has accepted pricing.

An interesting point I’m hearing recently is that buyers now saying that Hilux and Prado are really living in the past and testing buyers patience with older interiors. Ranger and Everest newer and fresher vehicles are hitting their marks and winning strong sales.


That $15,000 price gap is not on dealers - that’s all Ford just using the European pricing where Tesla prices the Y much dearer than here and in North America. That lack of price sensitivity is typical of Ford head off thinking - they have no idea.


As I said earlier, apart for obvious dealer markups, Ford basically gives dealers less than $1,000 per vehicle they sell,
more equity on $70,000 and $80,000 vehicles would see a marked difference in service to customers.

Oh and if you have a warranty issue and would prefer to deal with someone at a warehouse, then good luck with that…..

Yeah, because Ford Australia is well known for being great to deal with when it comes to warranty problems - Focus/Fiesta DSG fiasco anyone?

The Federal Court has declared, by consent, that Ford Motor Company of Australia Limited (Ford) engaged in unconscionable conduct in the way it dealt with complaints about PowerShift transmission (PST) cars, and ordered Ford to pay $10 million in penalties.

The Court held that Ford’s conduct in responding to consumer complaints about Fiesta, Focus and EcoSport vehicles fitted with PST between 1 May 2015 and 29 February 2016 was unconscionable

Consumers who purchased Ford vehicles with PST made complaints to Ford and its dealers about their car’s excessive clutch shudder, excessive noisiness from the transmission, delayed acceleration and excessive shuddering and jerking when accelerating. 37 per cent of these vehicles had at least one clutch replacement.

“Ford’s $10 million penalty is one of the largest handed down under the Australian Consumer Law and reflects the seriousness of Ford’s conduct. Ford knew that its vehicles had three separate quality issues, but dealt with affected customers in a way which the Court has declared to be unconscionable,” ACCC Chairman Rod Sims said.

Ford communicated with its dealers about the quality issues on multiple occasions, but did not provide adequate information about the quality issues to the customers who complained to Ford about their vehicles.

“Despite knowing that shuddering was a symptom of the quality issues with the vehicles, Ford frequently told customers that shuddering was the result of the customer’s driving style. Ford knew that the symptoms of the quality issues with the vehicles were experienced intermittently, but required customers to demonstrate them on demand in the presence of a dealer in order for repairs to be undertaken,” Mr Sims said.

“In most cases, Ford refused to provide a refund or no-cost replacement vehicle to consumers, even after vehicles had undergone multiple repairs that had not resolved consumers’ complaints.

https://www.accc.gov.au/media-releas...onable-conduct