The last couple of years has really put me off buying anything Ford.
Before I even got my learners, I owned 2 Fords. I have always, at any given point in my life, owned at least one Ford product, built at Broadmeadows. And still do. It will be up for sale soon though. That will be the last Ford that I own.
I will never purchase another new (maybe even used) Ford product as long as I'm alive. Among the many (many) disappointments, the biggest gripe for me was the lying and deceiving over the Focus/Fiesta auto gearbox saga. Quite a few of my family members were effected. Collectively, we owned 17 Ford vehicles up until about the start of last year. That number is now down to 6. All have moved away from Ford, and sworn never to return. Of the 6 Fords remaining, 3 are currently for sale. The other 3 are die hard Ford fans, but they too are on the fence.
As they say, you win some and you lose some. Sorry (not really) Ford, but you have lost a bunch of loyal, long term customers.