Quote:
Originally Posted by MercuryT
I think you're music terpreting what I'm saying.
Personally I agree with you.
But it seems you are assuming that Kia's can't fall into that category for their buyer's. They might even think identically as not all are cheap anymore.
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Hyundai did it with the N division cars. They have created a product and sub brand that is focused at a particular buyer and are selling it on its merits rather than as a cut price “good value - good warranty” cheapie.
KIA could learn from their sister company and share the learnings. The market right now is hot for small to medium well designed hatches. KIA has gaps here. The Ceed GT isn’t cutting it......and the RIO nameplate well.. shame as the RIO GT looks a ripper but it’s dragging some ugly luggage with that bloodline.
Building more aspirational performance models will help with trickledown to the more mainstream stuff. As it stands, the KIA portfolio is a bit lacking.