Ford EV business loses $1.3 billion in Q1 2024

[Ford17]

Originally Posted by kypez

Transit reduced by $15k. Not Mach E. That was $8K

From the article: "The Mustang Mach-E now starts from $64,990 plus on-road costs – some $15,000 less than the car’s launch price last year. That’s an $8000 cut from revised pricing that made the car more attractive in December last year."

Is this not correct reporting?

[kypez]

Originally Posted by Ford17

From the article: "The Mustang Mach-E now starts from $64,990 plus on-road costs – some $15,000 less than the car’s launch price last year. That’s an $8000 cut from revised pricing that made the car more attractive in December last year."



Is this not correct reporting?

They never sold a single car at the original price. It was revised before the first sale so no, it's not correct reporting. It's fast and loose with the truth

[jpd80]

Only a few days and we should see sales figures for May….

[Syndrome]

Originally Posted by Ford17

EV Mustang prices slashed by up to $15k - in line with crashing EV market:

https://www.news.com.au/technology/m...ca208ef4a35135

Are they making any profit at that price?

[Dr Smith]

Originally Posted by Syndrome

Are they making any profit at that price?

When Ford US says .."this year we spent $USDXX Billion on all costs associated for the EV side of the business which includes all the capital costs for EV assembly plants, battery factories, R&D etc"...then they will never make a nett profit from the total vehicle sales until those sales numbers surpass ICE sales......but if you only look at the specific actual build cost per unit and remove this from the final retail price then yes they make some profit...it's how you do your accounting...

[jpd80]

Originally Posted by Syndrome

Are they making any profit at that price?

At the moment, our RHD models are based on versions supplied in RHD to UK,
the original RRP was based on the UK price converted so I would think that
Ford Canada pricing is more $ for $ aligned with what we are or should be paying…

https://www.ford.ca/suvs/mach-e/


Our market is also small and still has unique ADRs that may be adding to the cost
of a straight European spec vehicle

[Swordie]

Ford is still doing well financially.

It will be interesting to see if they build the four door Mustang.

[Crazy Dazz]

Originally Posted by Swordie

It will be interesting to see if they build the four door Mustang.

Yeah, they're going to call it The Falcon

[jpd80]

Originally Posted by Crazy Dazz

Yeah, they're going to call it The Falcon

That story seems to do the rounds every few years and disappear again.
Usually starts on a Euro site but certainly reading a lot into Farley’s comments.

[Trendseeker]

Carsales ran article on it recently: https://www.carsales.com.au/editoria...ration-145976/

[whynot]

Originally Posted by Dr Smith

...it's how you do your accounting...

Everybody fiddles when it comes to internal costs.

Going back 40 years ago (when I was a young tradie in the field), we had a clerk in the office who would keep track off all of our job numbers and the cost centres we were were booking to.

A capital project was finished under budget??? The word would come down from the supervisors to book to "this" job number for the next few weeks. Subsequently, less bookings to the local cost centre. Result, we are running under budget because we do a darn good job.

Opps, an upgrade project was running over budget??? No problems, lay off against this sundries job number.

And so it went.

I am not sure of how Ford tracks its internal costs these days ... but there is a practice with some US companies for a percentage of staff to be almost "free agents" who go around looking for internal work to "help with", and then book their time to. They are really like profit leaches. And one is always on the lookout to make sure they are not booking time to your cost centre.

Always, always, take internal profit numbers with a bag or two of salt.