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The Pub For General Automotive Related Talk |
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#1 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,307
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"The waiting times for the top-end versions of the new-generation Ford Ranger such as the XLT, Sport and Wildtrak – especially variants equipped with the optional turbo diesel V6 – stretch from six to 18 months.
But Ford dealers are struggling to get customers to even open the door on the Ford Rangers with the cheap seats, steel wheels and vinyl floors. Perhaps it's the ugly halogen headlights that are the real turn off, but whatever the reason, the basic Ford Ranger XL and XLS seem to be sale proof. Which is why Ford is blasting radio ads in all major capital cities – and regional areas – to help clear the decks (and showroom forecourts) of the ugly ducklings of the Ford Ranger family. All models come with the full suite of advanced safety tech; the standard single-turbo 2.0-litre diesel is perky enough for light-duty use and super-efficient. So if you're desperate to get into a new Ford Ranger and can live with the dull appearance and duller performance of the halogen headlights – a clear signal to others you're in the cheap seats – you can drive away in a new ute today.'" https://www.drive.com.au/news/new-ca..._ZOu2I2OfCaAek
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#2 | ||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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Everyone wants the up-spec models. Ford must be loving this, cause they are much more profitable.
They have already adjusted production mix to build more up-spec stuff. |
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#4 | ||
FF.Com.Au Hardcore
Join Date: May 2007
Posts: 1,978
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They are correct in saying every dealer is different, very true. If I can give my point of view and add a little more context:
XL- yes, it has been a little slow in both 4x2 and 4x4 double cab pickup (single and bi turbo) and you will find one if you are chasing, cab chassis is still pretty thin on the ground. XLS- yes, 4x2 has been a bit slow but 4x4 has not Ambiente- yes in 4x2, no in 4x4 Trend, yes in 4x2, no in 4x4
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2021 Fiesta ST find me on instagram @adm.history for daily automotive historical Australian advertisements. |
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#5 | ||
FF.Com.Au Hardcore
Join Date: May 2009
Location: Brisbane (Southside)
Posts: 1,151
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Isn't this the same as PX Ranger though? Pretty sure it was also very top heavy with sales with People wanting XLT or higher.... The same was always going to happen with the new one, especially with the V6D only being available in these model's....
I know with my dealer you can walk in and get a XLS or XL off the lot right now. On the same token though, they have also delivered a fair few of them to customers....
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2008 FG XR6 Turbo ZF In Sensation - Gone, but not Forgotten.... Hers: 2024 Ford Everest Platinum in Equinox Bronze His Daily: 2020 (MY21) Kia Sorento GT-Line in Mineral Blue His Weekender: 2017 Commodore SSV Redline manual in Light My Fire Orange |
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#6 | ||
PURSUIT 250
![]() Join Date: Mar 2009
Location: sydney
Posts: 5,786
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the lower grades need the c clamp headlights asap, the xl and xls are so ugly!
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#7 | ||
FF.Com.Au Hardcore
Join Date: Nov 2009
Posts: 2,821
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I have absolutely no idea why the marketing team keep getting the mix for us so wrong. not just Ranger but Everest too now. Ambiente are sitting on the lots not moving.
historically they missed Focus and Fiesta premium series by a long long way too |
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#8 | ||
FF.Com.Au Hardcore
Join Date: May 2007
Posts: 1,978
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Ambiente will pick up, its just going to take time, in my opinion is is a fantastic package. They aren't really sticking, its more awareness of the product and also the consumer thinking they need a V6 when the bi-turbo is very capable.
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2021 Fiesta ST find me on instagram @adm.history for daily automotive historical Australian advertisements. |
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#9 | |||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,072
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Quote:
They've got form misreading the market, it's like the people who do this work take public transport to work and look at their MacBook Air for the whole commute - if you use your eyes when you drive to work you'll see a bazillion upper spec Rangers on the road. |
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#10 | |||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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Quote:
Baffles me sometimes how these blokes on big bucks who's job it is to predict this stuff can get it so wrong. At least they are changing the production mix now to compensate. Should never have got to that point though. |
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#12 | ||
FF.Com.Au Hardcore
Join Date: May 2007
Posts: 1,978
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To be honest XL is pretty well equipped for a "base' model, a little too much to be honest.
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#13 | |||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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Quote:
Look at the competition in this area, they have these tiny little non-touch screens that are probably as big as a post it note. Monotone in some of them too, not even full colour. |
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#14 | |||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,072
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Quote:
I saw a new Raptor at Highpoint Shopping Centre yesterday in the upstairs car park, whoever it is I reckon works there as there always used to be a modified previous gen Raptor up there as well. |
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#15 | |||
FF.Com.Au Hardcore
Join Date: May 2007
Posts: 1,978
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Quote:
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2021 Fiesta ST find me on instagram @adm.history for daily automotive historical Australian advertisements. |
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#16 | |||
FF.Com.Au Hardcore
Join Date: May 2007
Posts: 1,978
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Quote:
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#17 | |||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,072
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Quote:
To me it seems like Ford Australia doesn't want to have a crack at Toyota, they're happy staying in their lane as the private owner king. |
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#18 | ||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,288
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Put the V6 in XL /XLS and watch ‘em go out the door…
Not so long ago Ford was shaking its head at australian buyers being too capacity centric, Ford continually underestimates this market, playing safe costs them a ton of sales… Time to just let her rip and take the cash…… |
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#19 | |||
Experienced Member
Join Date: Sep 2006
Location: Australasia
Posts: 7,560
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#20 | |||
FF.Com.Au Hardcore
Join Date: May 2009
Location: Brisbane (Southside)
Posts: 1,151
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Quote:
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2008 FG XR6 Turbo ZF In Sensation - Gone, but not Forgotten.... Hers: 2024 Ford Everest Platinum in Equinox Bronze His Daily: 2020 (MY21) Kia Sorento GT-Line in Mineral Blue His Weekender: 2017 Commodore SSV Redline manual in Light My Fire Orange |
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#21 | |||
FF.Com.Au Hardcore
Join Date: Oct 2008
Location: Victoria
Posts: 7,854
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Quote:
An example a Mate from Queensland said he wouldn't buy a Ranger because they dropped the 3.2.. I told him the new 3L v6 is much more powerful & so is the 2L anyway. He came back saying the 2L's have been blowing up.. asking for an example the story changed to going into limp mode, I told him that's not blowing up.. There was nothing I could tell him to change his mind ![]()
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#22 | ||
FF.Com.Au Hardcore
Join Date: Oct 2008
Location: Victoria
Posts: 7,854
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When I first saw the pricing I was pleasantly surprised, perhaps customers waiting and doing their research thought the same, and optioned up.
I think the base models will start moving once the reputation picks up, and they start picking up Prado Buyers etc
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______________________________ 2015 Territory Titanium RWD Diesel - SOLD 2016 BMW X5 xdrive 30D Msport Seadoo Challenger 210SE 310HP |
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#23 | ||
FF.Com.Au Hardcore
Join Date: Nov 2009
Posts: 2,821
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engineering wouldn't be an issue. it's a marketing thing to drive differentiation. a V6 in an XL would probably be more expensive than a 2.0 in an XLT which wouldn't make sense
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#24 | |||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,645
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Quote:
My biggest gripe with Ford over the past 20yrs has been that they think their the smartest people in the room and dictate to customers what they think the customer wants when reality is their reasoning is often just excuses for not offering choice. Case in point is Raptor, over the past 4 years we've heard how well represented Raptor has been in the monthly breakdown and we have to take 'insiders' word on that, however, blind Freddy can see that the new Raptor with petrol V6 is killing it and the sheer number on the roads already suggests that the superseded model was nowhere near the sales success that it was purported to be or could have been. Sure it sold, but we now see that when given a true performance engine people will pay whatever it costs and they fly out the door. For a petrol V6 in a ute none the less which again we were told until recently that Ford didnt build because Hilux petrol V6 was a flop. |
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#25 | |||
Donating Member
![]() Join Date: May 2008
Posts: 12,239
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Quote:
Thing is, I would happily buy an XLT or Sport...........but then I end up having a vehicle not fit for my purposes, as in a dual cab. So, what ends up happening is people either settle for something impractical or end up getting second best.
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#26 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,288
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Quote:
If you’re gonna spend that much money on a Ranger, spend a little more and get the V6, pity ford has limited V6 production to 29,000/year…. |
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#27 | ||
FF.Com.Au Hardcore
Join Date: Nov 2009
Posts: 2,821
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things are changing very rapidly in the Regulations space. Iterations of the Euro 6 standard mean that the bi-turbo is finding it increasingly hard to pass. If we move to Euro 6 here quickly we may find that we can pick up Euro spec cars. It might not be that easy as our cars are currently sourced from Thailand but the Euro market ones are sourced from South Africa, but just because you can't buy the model here today doesn't mean that it will always be the case
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#28 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,288
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Quote:
Ford knows it’s diesel strategy in Europe is toast, it needs the BEV pretty soon, sooner than it originally planned… |
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#29 | |||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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Quote:
It might be a different story if they had excess factory capacity to build more cars, but they don't. I'm glad you don't own a business. |
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#30 | |||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,072
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Quote:
That's just small thinking, but hey I guess that's why Ford is NEVER first to market with anything, sits on their hands for years and let's competitors get a hold in a market before they pull their finger out of their asses. F150 in Australia? Allowed RAM to corner the market, a Stellantis product? You've got to be out of your mind to buy one of those but if it's the only option I guess customers don't have too much of a choice. Remember when Ford Australia blocked a commercial deal between Performax International and Ford USA over the F series when they had no intentions of even bringing it to the market? This was well before HSV turned up on the scene in 2014 - now in 2022 they finally get onboard with RMA. Hell even GM beat them to the punch - that's a bit of a laugh given the absolute clown show that circus is. Tesla Model Y, but no Mustang EV for Australia? The way this usually works is your sales team unearths opportunities and then you beg, borrow, steal, jump up and down and whinge to expand capacity to meet demand, you don't turn away opportunities because you're content with what you have. Sure, I don't own a business but hey I took IVECOs $910,000, HSV's $400,000/year and took a competitors biggest customer and torpedoed their Melbourne operations, all without capacity to take on the work, but suddenly the capacity quickly expanded to meet the demand when the dollars were on the table. If you could take a thousand 4x2 sales from Toyota, you reckon they can't find capacity to build another 1000 utes between Thailand and South Africa? Get the sales then make the operations clowns figure it out. You can tell who has an understanding of sales opportunities and who doesn't, I can tell the difference between what people say can't be done and what can actually can when there's motivation. Last edited by Franco Cozzo; 28-11-2022 at 12:51 PM. |
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