Ford Australia TV advertising

[Syndrome]

I can't believe they are still using Ngaire Dawn Fair.

[Nu66et]

Yeah well....you probably can't believe a few other things with that avatar.

[Sar4890]

I cant see the problem with her.

[vztrt]

Cant believe using her is really a thing. Obviously someone has no life.

[commodorenutt]

Marketing decisions by 21-year old graduates. We'll never understand them.....

[X-AHH]

She may not appeal to everyone, in fact my wife cringes when the ads come on but the advertising strategy is aimed at a particular facet of our society and they (Ford and the marketing firm) believe that she is the best person to get the message across to the target audience.
If it didn't work, she wouldn't be doing the ads.

[Syndrome]

Originally Posted by xahh

She may not appeal to everyone, in fact my wife cringes when the ads come on but the advertising strategy is aimed at a particular facet of our society and they (Ford and the marketing firm) believe that she is the best person to get the message across to the target audience.
If it didn't work, she wouldn't be doing the ads.

Looking at Fords sales figures she is doing a great job.

/end sarc

[X-AHH]

Originally Posted by Syndrome

Looking at Fords sales figures she is doing a great job.

/end sarc

What are you basing that comment on?

According to the first article I found on google, Ford Australia sales figures overall are up by more than 15% compared to 2015.
Merry Christmas

[Nikked]

Originally Posted by Syndrome

Looking at Fords sales figures she is doing a great job.

/end sarc

No need for "sarc"

Ford sales are actually doing quite well.

You must really have a syndrome of some sort.

[Junkyard-Dog]

I disagree, she is an attractive lady.

[Yellow_Festiva]

Originally Posted by Junkyard-Dog

I disagree, she is an attractive lady.

True, but still prefer the Toyota chick

[Bearman]

Originally Posted by Yellow_Festiva

True, but still prefer the Toyota chick

Nah!! She seems nice as in bring home to meet Mum nice. The Ford chick well, I'd like to go a couple of chapters of the Karma Sutra with her.......grooowl!!

[Franco Cozzo]

Originally Posted by Junkyard-Dog

I disagree, she is an attractive lady.

Only if you got yellow fever

[CoupeKing]

https://www.youtube.com/watch?v=9N_mM80QenA

Merry Chaaristmas to you and your families.

[csv8]

The only Ford vehicle selling in respectable numbers is the Ranger..Everest must be a disappointment..as for the Euro's, they are a blip on the sales radar...It has been said here many times, Ford needs a new marketing strategy. David Attenborough would see Ngaire Dawn Fair as new species of preying mantis !!!!!....
Merry Christmas, safe travels and great 2017.!!!

[prydey]

Originally Posted by csv8

The only Ford vehicle selling in respectable numbers is the Ranger..Everest must be a disappointment..as for the Euro's, they are a blip on the sales radar...It has been said here many times, Ford needs a new marketing strategy. David Attenborough would see Ngaire Dawn Fair as new species of preying mantis !!!!!....
Merry Christmas, safe travels and great 2017.!!!

how were the 'new' ranger figures when it was first revealed in PX guise? I can't be bothered looking it up, but i feel very confident that you would have been one of the ringleaders calling it a failure also.

Rome wasn't built in a day.

Ford are listening to the public and solving problems that face Everest, which should see it credited with MC rating, which may broaden its appeal. Even still, its early days and if it takes off half as good as Ranger, Ford will be very happy.

As for the other models, what evidence do you have that they are failing? Sales figures show popularity, not profit.

[roddy1960]

G'day...What about a modern take of this Ford classic "Have you driven a Ford lately" ad..https://www.youtube.com/watch?v=qO7wDFGQB6w
still one of my favourites. Ford Australia , although Aussie- fying the US versions of many ads made plenty of our own like the "Must be stuck in Third " one for the AU XR8 ute , the funny early 1970's ones and the dynamic late 70's to mid 80's ones too numerous to link here..Different times and demographic of course but they must have worked then...What about this very early one that depicts the time it was made https://www.youtube.com/watch?v=R_uZTq-yqR8 ..Trim Taut Terrific...

This clip features both the US and Australian versions of "Have you driven a Ford Lately " https://www.youtube.com/watch?v=UKEeor3kbKM&t=147s .

I like both versions and to be honest it kicks the backside of Ford Australia's recent insipid efforts... .Cheers Rod..

[BPXR6T]

Wierd asian music, asain face of ford, I figure ford are just getting us comfortable with driving asain ******* cars... All our fords will be manufactured in china in 10yrs right...

[deesun]

So Toyota use a female, Ford use a female and recently I think I also saw a female advertising Holden making three big manufacturers using females to sell their cars. Must be trending.

[commodorenutt]

Originally Posted by deesun

So Toyota use a female, Ford use a female and recently I think I also saw a female advertising Holden making three big manufacturers using females to sell their cars. Must be trending.

Holden have used well-known "celebrity endorsers" in the latest round of ads - people who are well known, such as the chef, Luke Nguyen, and actress Claudia Karvan.

I think while Ford & Toyota realise that the car buying public is no longer a male dominated consumer market, and have gone the route of the young female role in the ads, Holden have taken it further, and are targeting their ads to all people, of both sexes, and all ages, who don't necessarily want a "pretty girl" (debatable) to sell cars to them.

The 5 celebs they've chosen have earnt respect in their field over years of hard work, and have fans that cover a broad part of the community.
More important for the corporate image - they are people who have not had scandals, or are known for distasteful things - just "good wholesome people" as the yanks would say.

More info here:
http://media.gm.com/media/au/en/hold...rstodians.html


But Ford don't need to cover the broader market like Holden do. The Ranger practically sells itself. They need someone to appeal to the younger buyer of the smaller car range, and much as we may or may not agree with her looks, Dawn seems to be doing OK, as they haven't sacked her yet.... but they could do with someone else (as well) to push along the Everest sales....

[DJR-351]

Originally Posted by deesun

So Toyota use a female, Ford use a female and recently I think I also saw a female advertising Holden making three big manufacturers using females to sell their cars. Must be trending.

Well i'm a bloke, i like looking at females, i don't like looking at blokes, go the females........

Edit: although thank god there arn't to many hot female car salespersons, no telling what they could have sold me over the years

[deesun]

Originally Posted by DJR-351

Well i'm a bloke, i like looking at females, i don't like looking at blokes, go the females........

Edit: although thank god there arn't to many hot female car salespersons, no telling what they could have sold me over the years

Generally its the one with the big kahoonas that they sit you down with after the car sale to try to sell you the tint, scotchguard. paint protect package.

[X-AHH]

Originally Posted by deesun

Generally its the one with the big kahoonas that they sit you down with after the car sale to try to sell you the tint, scotchguard. paint protect package.

Thats why I always let my wife do the talking at that stage of proceedings and I just sit back and watch the show.
The poor girls don't stand a chance.

[roddy1960]

G'day , sitting here watching Smith and Handscomb pounding Pakistan all over the shop as the rain hangs around outside while the mower is chomping at the bit to cut the grass and the Toyota "it's a long list ,going to be here a while " and then soon after the "very lux" ad are on...and the KFC over the fence one..
Even though they are only showroom ads the Toyota girl has a great smile and just catches your attention..Just a bit more engaging than Ms Dawn-Fair..
On Toyota ads...Remember this https://www.youtube.com/watch?v=cbBx4Ql6Umo and https://www.youtube.com/watch?v=39fFJOWee4k ..
Very very funny and remembered well... Cheers Rod..

[SpoolMan]

Lets wait and see where the year ends overall from the headlines during the year Ford could have had there best year for a very long time, I thought this would please people on this site or looks like more looking to bask or searching for failure.

Happy Christmas and don't forget to donate to Isaac's wish..
http://www.caradvice.com.au/431120/f...16-sales-race/
http://www.caradvice.com.au/440319/f...me-since-1999/
http://www.news.com.au/finance/busin...ec1985c814a41e

The public need to be informed you can buy a Mustang from a Ford dealer.
You don't buy a Mustang and have it converted to right hand drive, all our Australian Ford dealers will sell car, parts and service just like any other Ford.

[Powdered Toast Man]

Whats with the latest Kuga ad......wtf? Giant sprinklers and kids getting wet on the back seat through the window? Nothing about the car itself actually mentioned.

I do understand their marketing strategy but it wouldn't sell me a car...... But then I'm not the target demographic either. At least they are advertising more of their range more often now. That's a very good thing, whatever the marketing strategy they use.

[danzvtil]

Considering females have the final say in 70-80% of all car (non LCV) purchases, then it makes sense to have one fronting the ad.

[Maka]

Originally Posted by danzvtil

Considering females have the final say in 70-80% of all car (non LCV) purchases, then it makes sense to have one fronting the ad.

Marketing 101, good call!

cheers, Maka

[Bossxr8]

She's ok. Not ugly but not the best either. I don't get guys who say she is super hot. Must have low standards.

[Craig@AUDI]

Originally Posted by Bossxr8

She's ok. Not ugly but not the best either. I don't get guys who say she is super hot. Must have low standards.

She has the ability to be cute and not so cute, if you google image her it all depends on the hairdo.