Wheels test; Mustang Meets Falcon

[MAGPIE]

Originally Posted by aussie muscle

Maybe now would be a good time to change, since we don't need to protect 'local' manufacturers?

i hope the mustang price comes down from 125k. too high.

125k is just the price of that converted and imported Mustang in the article, not the factory supplied one.

[stevanford]

Originally Posted by aussie muscle

Maybe now would be a good time to change, since we don't need to protect 'local' manufacturers?

i hope the mustang price comes down from 125k. too high.

There’s also the price. Dean’s converted example was quick to sell at $125,000. It was bought by a lively 73-year-old lady who, Dean says, has been a serial modern Mustang customer. Pricing for Ford’s Australian dealer-delivered Mustangs will range from $45,000 for the four-cylinder turbo EcoBoost to $55,000 for the V8 GT, with six-speed autos adding $2500 in both cases. Meanwhile, an auto-only Mustang Convertible will go for $64,000.

This is why you read the article.

[Kieron]

Originally Posted by BA Supa Pursuit

The more you sell the more service $$$ and they do make $$$ on spare parts

Quite true, but the Servicing is profit to the dealer not Ford and before that's considered, the business case has to stack up for Ford. Higher volume equals more components stocked for potential warranty issues, actual profits made for selling spare parts isn't likely to be large as the 3 year warranty covers the vehicle so it pretty much leaves spare parts for accidents.

Ford Aus will have modelled all the potential costs vs profit combinations then thrown in the less tangibles such as market perception of the car, resale and many other factors before arriving at how it will be marketed.