F150 and Bronco for Australia

[chevypower]

Originally Posted by Fordman1

No mention of RHD though, until that happens I wouldn’t get too excited.

Hard to know what constitutes “IMG,” but I would have assumed it wouldn’t have been confined to Mexico. Then I think there’s Asia, Australia, NZ, and South Africa. If I were to place a bet on which of those markets had a higher demand for F150s and Broncos.... But yep, we will see when and if it happens.

[Fordman1]

Originally Posted by chevypower

Hard to know what constitutes “IMG,” but I would have assumed it wouldn’t have been confined to Mexico. Then I think there’s Asia, Australia, NZ, and South Africa. If I were to place a bet on which of those markets had a higher demand for F150s and Broncos.... But yep, we will see when and if it happens.

I think IMG may include Europe, Africa, Asia (not China), South America, and Oceania ?

[Bossxr8]

Originally Posted by Fordman1

I think IMG may include Europe, Africa, Asia (not China), South America, and Oceania ?

Nope. The divisions are North America, Europe, China, South America and IMG.

IMG is basically any country that doesn't fit into the first 4 groups.

[jpd80]

Originally Posted by Bossxr8

Nope. The divisions are North America, Europe, China, South America and IMG.

IMG is basically any country that doesn't fit into the first 4 groups.

They hooked Middle East in with Africa and China was put under Asia Pacific to hide the losses
that's like hiding an elephant turd under a hallway runner, there's just no way around it...LOL.

[Fordman1]

Originally Posted by Bossxr8

Nope. The divisions are North America, Europe, China, South America and IMG.

IMG is basically any country that doesn't fit into the first 4 groups.

True, my bad, I think I was thinking of what your PD organisation support with Ranger (apart from North America).

[chevypower]

Originally Posted by Bossxr8

Nope. The divisions are North America, Europe, China, South America and IMG.

IMG is basically any country that doesn't fit into the first 4 groups.

So if Bronco and F150 are for IMG, it has to be Australia/NZ and/or The Middle East. I can't think of what else it could be.

[jpd80]

Originally Posted by chevypower

So if Bronco and F150 are for IMG, it has to be Australia/NZ and/or The Middle East. I can't think of what else it could be.

Australia is under Asia Pacific, IMG is probably more like Middle East and Russia.

[DJR-351]

I had nfi who or what IMG was so looked around and according to.....

https://media.ford.com/content/fordm...ship-team.html

The company’s new business unit will oversee nearly 100 markets, including the company’s operations in Africa, ASEAN, Australia, India, Mexico, Middle East, New Zealand and South Korea, as well as a number of emerging and distributor markets around the world. The formation of this new business unit follows the recent establishment of China as a standalone business unit.

....and

https://premium.goauto.com.au/fresh-...anges-at-ford/

FORD Motor Company has made a string of senior-management changes that impact on its Australian operations and involve senior executives who have either worked here or held a key oversight role.

Among them, Mark Ovenden, 54, has replaced Peter Fleet as International Markets Group (IMG) president, a huge part of Ford’s business that covers almost 100 markets including Australia, New Zealand, ASEAN, India, South Korea, Mexico, the Middle East and Africa.......

...so which regions do they actually cover ? but guess it doesn't mater in the grand scheme of things, they can still decide what goes where within the region....

[GTLEGEND]

Originally Posted by jpd80

Australia is under Asia Pacific, IMG is probably more like Middle East and Russia.

Used to be until last year when they removed China from Asia Pacific to be run as stand alone and the rest of Asia Pacific fall under IMG. Australia falls under IMG as per BossXR8 thread below, he has listed the correct regions of Ford Motor Co.

[jpd80]

Originally Posted by GTLEGEND

Used to be until last year when they removed China from Asia Pacific to be run as stand alone and the rest of Asia Pacific fall under IMG. Australia falls under IMG as per BossXR8 thread below, he has listed the correct regions of Ford Motor Co.

How ironic that Ford made China a stand alone region just as the losses started to deepen.

Well I won't hold my breath for anything good coming from IMG covering our market,
they're just another group of well meaning officials who don't understand our market.

[Fordman1]

Originally Posted by jpd80

Australia is under Asia Pacific, IMG is probably more like Middle East and Russia.

Australia is under IMG, there is no AP now.

[Bossxr8]

Originally Posted by chevypower

So if Bronco and F150 are for IMG, it has to be Australia/NZ and/or The Middle East. I can't think of what else it could be.

Most likely middle east. They already have F150 Raptor etc. They love them for dune bashing.

Originally Posted by jpd80

Australia is under Asia Pacific, IMG is probably more like Middle East and Russia.

Asia Pacific is dead now. They wanted to separate China to be able to focus on it's wants and needs. They had that big sales crash there, and knew they needed to be able to supply that market with vehicles specific to them to suit Chinese tastes. Give it a couple of years and they will be much better able to compete there.

Considering how massive a market China is it's very important they have success there.