Bronco reveal 13/7

[jpd80]

Originally Posted by CyberWasp

I don't understand why they won't make RHD
Look at the dashboard of a 2020 F150 and tell me that they don't have it in mind when designing these things.
The dashboard has a modular layout.
image

It's not that Ford can't do a factory RHD F150, it's more that they refuse to give up the
production space and spend resources developing a special version just for us that
maybe at best brings 1000/MTH sales.

Unlike Mustang, I doubt that any of the other 25 RHD markets would be interested enough
to commit.....well, maybe South Africa and New Zealand..?

[Sprintey]

The ad was really good! The range looks great too - 2dr, 4dr, "sport". Did sport look more like SUV body and maybe even a different platform?

(ready for /s)

But the ad was a bit noisy, and confronting. Maybe we could replace his harsh voice with a soothing feminine voice, and maybe some fingers walking over the landscapes...

[Adamz Ghia]

Originally Posted by jpd80

It's not that Ford can't do a factory RHD F150, it's more that they refuse to give up the
production space and spend resources developing a special version just for us that
maybe at best brings 1000/MTH sales.

Unlike Mustang, I doubt that any of the other 25 RHD markets would be interested enough
to commit.....well, maybe South Africa and New Zealand..?

I have no idea if I’m being optimistic or conservative, but an average selling price of $65,000 at 1000 per month is nearly $800m in revenue! There would have to be a healthy profit margin in that number. What more do they want?

[jpd80]

Originally Posted by Adamz Ghia

I have no idea if I’m being optimistic or conservative, but an average selling price of $65,000 at 1000 per month is nearly $800m in revenue! There would have to be a healthy profit margin in that number. What more do they want?

The answer is obvious, they don't want to give up that production space,
they don't want to spend let's say, $200 million developing a RHD version,
they just want all factory production to remain focused on their market.

I get what you're saying but they just can't "see" our market, it's just too small.
And truly, a $65k F150 would do more than unsettle the competition, it would
displace a crap ton of existing high series Ranger sales - a zero sum game?