Jaguar Rebrands

[Sprintey]

It seems a weird thing to do a rebranding before actually showing any of the new cars, but we live in weird times.

https://www.whichcar.com.au/news/jag...rand-new-logos

For a bit of perspective, this is the moment where Jaguar ceases it's entire lineup and then returns with 3 new all electric luxury crossovers, at a much higher price point. This strategy was developed by Thierry Bollore who is no longer CEO, a few years ago.

As to be expected, the internet has roasted the marketing:

https://www.youtube.com/watch?v=TQ1XSE8QRhE

The cars are revealed next week. Can only hope they are stunners.

[Franco Cozzo]

Originally Posted by Sprintey

For a bit of perspective, this is the moment where Jaguar ceases it's entire lineup and then returns with 3 new all electric luxury crossovers, at a much higher price point. This strategy was developed by Thierry Bollore who is no longer CEO, a few years ago.

I give it 18 months before they get bought out by another company after completely ruining themselves.

[kypez]

Originally Posted by Franco Cozzo

I give it 18 months before they get bought out by another company after completely ruining themselves.

Tata were too good to them. They should've taken away all their crayons and told them how to run the company instead of giving them autonomy.

Big mistake.

Sent from my Pixel 8 using Tapatalk

[Franco Cozzo]

Originally Posted by kypez

Tata were too good to them. They should've taken away all their crayons and told them how to run the company instead of giving them autonomy.

Big mistake.

Sent from my Pixel 8 using Tapatalk

Look at their rise after they broke free from that shitful Ford owned era, suddenly a decade of strength to strength to strength, and go from being some fuddy duddy stale old man brand to making absolutely mint cars.

Then some potato CEO comes in, completely turns the formula that works on its head, does this and then leaves before it gets implemented? WTF?

[XR Martin]

Looking at those promo images I reckon it will be another DEI disaster.
It's cost the computer games industry hundreds of millions just recently.

[Franco Cozzo]

Originally Posted by XR Martin

Looking at those promo images I reckon it will be another DEI disaster.
It's cost the computer games industry hundreds of millions just recently.

How the hell DEI got its dirty little claws into that industry, no one will know, my lord.

[kypez]

Originally Posted by Franco Cozzo

Look at their rise after they broke free from that shitful Ford owned era, suddenly a decade of strength to strength to strength, and go from being some fuddy duddy stale old man brand to making absolutely mint cars.



Then some potato CEO comes in, completely turns the formula that works on its head, does this and then leaves before it gets implemented? WTF?

I guess Tata just gave them too much rope as they say. They should've pulled it back when these things were being planned and a different direction chosen.

I can't even fathom what they'll bring out and how they'll justify their price point. Heck, even their current price point for many models are crazy (would you buy an Aston or a Jag?!). The F type LP or something such is $399,999!!!

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[XR Martin]

https://m.youtube.com/watch?v=fyRKNrTyQos

[smoo]

Originally Posted by Franco Cozzo

Look at their rise after they broke free from that shitful Ford owned era, suddenly a decade of strength to strength to strength, and go from being some fuddy duddy stale old man brand to making absolutely mint cars.

Then some potato CEO comes in, completely turns the formula that works on its head, does this and then leaves before it gets implemented? WTF?

I thought the Ford era was considered the better and the more reliable ones?
I’m not a Jag nut but I suspect many stubborn die hard fans (probably one foot in the grave if they aren’t dead already) consider post 1990 Jags the same as water cooled Porsches.
Either way I’d have an 1990s XJR or XK8/R in a heartbeat.

[Franco Cozzo]

Even the new logo, looks like they paid some Pakistani bloke $100 on Fiverr to create their new brand image.

https://www.fiverr.com/romisriyoool/...t-logo-design?