Will todays results effect Fords sales results.

[Ryan]

Originally Posted by 351capri

may not make much of an impact on sales, however might shut some of the holden guys up for a little while.

I think there will be alot of "About time Ford won Bathurst" or "Holden still has more wins at Bathurst" comments, but yes, I think for a while, close minded Holden fans, will bite their tongue.

[Silver Ghia]

Some people who dont know much about the V8 Supercars may be gullible enough. However I think its more that it brings more publicity for Ford which may help sales, rather than people that may buy a Ford GT because its a better car since it won (which wouldve been the case some years ago).

[Van D]

It can't hurt I suppose..

It's more the attention it brings to Ford that might help I think. I mean, if people are gullible to fall for the "Go" campaign of Holden, if Ford uses this, it's gotta do something..

[theboss290]

Go the green eyed monster


well done Lowndse

8 long years 8 long years finally.......

[Full Spectrum]

3 straight championships didn't sell many more cars. So this shouldn't really.
Gone are the days when you won on Sunday and sold on Monday.
The cars of today are so similar the only difference is the engine badge and colours and body shell shape.

[[Tonko]]

Originally Posted by Full Noise

Let’ see.
Customer goes to Ford dealer and wants to buy a car just like the one that won Bathurst. The salesman points customer to the spare parts department and advises him to ask for the part number of the door handles, as that is about the only part on the car that has any similarities to the race car.

Customer storms off and goes to local Holden dealer to buy a car just like the one that came second.

how is a full on Holden V8 supercar more similar to the street version as opposed to ford?
I was told today all of the V8 supercars use ford diffs, gearboxes and heads...
is this true?

[uranium_death]

As stated, it won't change a thing.

Explain why Corollas and Camrys sell like hotcakes, despite the Camry being the most boring car ever, and the Corolla not winning the World Rally Championship since 1994. Toyota won the Manufacturer's championship in 1999, but I have no idea what the hell that means.

But the fact is that the Corolla in its competition hasn't won a hell of a lot for a long time, yet it is the best selling car, while the Camry, despite being a pile of poop that is still sells bloody well.

Nothing will change. THose who want to buy a certain car will buy it, regardless. It wouldn't make a difference to me if Ford lost the next 30 Bathursts...I want a Ford, therefore I'll have one!

And as stated, Supercars are that different to a road car that its performance in the V8 Supers is completely irrelevant to the daily driver.

[Auslandau]

I dont think people are that ignorant and think they are buying something that resembles supercars. Its all about marketing and thats what sells cars and wins, especially consistant wins will help build market awareness and strength for a bit longer that the Monday after a race. It is so much more long term these days, which is a reason why Holden has been successful in the past, and it is a reason (1 of many) why the BA has acheived what it has.

So I put up a 'yes' vote, its just helps sales tinkering along quite nicely. I loved the XY's, mustangs, coupes, Johnson in the Green XE etc as they did (and looked) great. I wouldnt drive anything else now.........20-30 years later. Congrats Lowndes and for the championship as well.............

Ford and Holden spend crap loads every year on marketing, which includes racing, and its all about perception on and off the race track. It plays a bigger part than what most here would give credit. If it didnt the bean counters at Holden and Ford wouldve put a stop to it few years ago..... and which Ford did many years ago and went 'whoops!' shortly after!



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[Full Noise]

Originally Posted by TonkoXR8

how is a full on Holden V8 supercar more similar to the street version as opposed to ford?
I was told today all of the V8 supercars use ford diffs, gearboxes and heads...
is this true?

Oh FFS.
Please don’t tell me that you didn’t realise that the last paragraph was a bloody joke.

It’s called sarcasm. :togo:

[Auslandau]

Originally Posted by uranium_death

As stated, it won't change a thing.

Explain why Corollas and Camrys sell like hotcakes, despite the Camry being the most boring car ever, and the Corolla not winning the World Rally Championship since 1994. Toyota won the Manufacturer's championship in 1999, but I have no idea what the hell that means..

Cos 'amazingly' not everone gives two hoots about performance and care more on reliability. These have been 'marketed' very well to the beige brigade, which there are hundreds of millions out there that what something to go from A to B! Not A to C with B being a blur on the way past! These buyers would say.......'Lowndes who'?



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[Outbackjack]

Originally Posted by auslandau

Cos 'amazingly' not everone gives two hoots about performance and care more on reliability. These have been 'marketed' very well to the beige brigade, which there are hundreds of millions out there that what something to go from A to B! Not A to C with B being a blur on the way past! These buyers would say.......'Lowndes who'?

Nail squarely hammered!!

[XR Martin]

Toyota and Honda both demonstrate their racing prowess in their advertising, and judging by their sales it works!

[uranium_death]

I think for Toyota, it isn't about racing prowess. I think reliability is what gets it for them. Plus the fact that the company is Oriental also helps the sales in Australia, as a very large proportion of Camry drivers are of this culture.

It's perceptual.

[cupic]

Originally Posted by MoreHPformyXR6

That was the old saying " Win on Sunday, sell on Monday". That is why I posted to poll to see if it rings true today. My feelings are it doesnt. Im thinking parts might sell a little bit more Ford merchandise than normal.

Thats is a bygone era
petrol 10c or there abouts huge V8's
public justed loved it
this really worked on the crowds
today we have 120c or above
fast sometimes lazy cars that quiet doesnt the hard rockin 70's image the era has gone
anyone elses thoughts

[99FalconS]

Originally Posted by MoreHPformyXR6

That was the old saying " Win on Sunday, sell on Monday". That is why I posted to poll to see if it rings true today. My feelings are it doesnt. Im thinking parts might sell a little bit more Ford merchandise than normal.

And it was Enzo Ferrari who said that.

[LeadFoot81]

Lowndes win will strengthen Fords credibility with the young-uns. More people will support Lowndes and Ford, and strongly consider (if not go straight for a Ford) on their next car purchase. Of the course racing results affect sales, if they didnt Ford and Holden wouldnt tip millins into V8s

[DOC]

Originally Posted by majin_andrew

Well it certainly can't hurt, can it? You would be surprised how many ignorant people there are around. Ford and Holden don't throw all that money into V8 supercars for nothing. Even Betta Electrical might experience sales increases otherwise they wouldn't bother with sponsorship.

Yes it may not be as much as win on sunday sell on monday as it was, but it may help in the area of someone on the fence looking at buying the ford and waying it up against the new VE, they would feel confortable with thier choice and purchase the ford, keeping a customer is cheaper than finding new one's and well worth the big $ these guys spend.

So in a way you win on sunday sell on monday still exists maybe just in another form.

I am sad though where people have written the car in the show room is not the same as the track without the stickers, i was shooting down to grab one in the morning and all.

[Kenster]

here a sale pinches

"This car was driven by Lowdes this is repeacer of it" sorry for the spelling : wonder if that would work

[Franky]

Possibly... but while watching the whole race I saw about 5 holden ads per break, in the end I just had to channel surf. The new stone age add was a laugh the first time I saw it as I barely notice new VE's in the real world and now everytime it comes on I want to poke my eyes out

[red_hotxr6]

The only way sales would go up would be for the absolute ford fan and if they had the coin, otherwise it shouldnt make a difference. Their maybe a killing in the ford flag department.lol

[OLDFORDNUT]

OF COURSE it still applies ,Ford and Holden would not spend a small fortune on backing teams if there was any doubt///////
no one wants a dud we all want the best performance we can get for our money, and the fact Ford won the Holy Grail of Australian Motorsport will help kick potential fence sitter buyers their way for sure.
more people think the race car's represent their own (even if its miles from the truth)than you'd think, even just for braggin rites at work and home.
//////// there is another saying that applies here too,
Who remembers the Runner ups name.

[BOOSTDEF]

Its all about trend setting for the young ones. It will make a difference, as has the past few championship wins. Ford talk in and around conversations has risen over the past 5 years, and it has been quite noticable in my point of view. This may not lead to a sale of a NEW ford, but a ford they can afford may be what they want in order to "catch the train".

Modern people today are followers. Follow trends in fashion, music, and of course they will want the "winning" brand. Even not so much for the car, but for the **** factor.

[Bud Bud]

Maybe in a buoyant market perhaps, but the fact still remains that we are in a large car squeeze at the moment and even if Holden won yesterday, I doubt that the masses would suddenly rush out to buy a Holden either. The only difference between Ford and Holden at the moment is they have the latest and shiniest, that’s all and that will help to keep Holden on track along with its export program in the short to maybe medium term.

Brand imprinting on the other hand is an important marketing tool for future sales and this is where the success on the track now, will pay for itself later on. Remember they don’t car whether you buy a Falcon or a Territory or a Focus or what ever else they will sell in 10 years time, so long as it is Ford (or Holden). Their mission is to lead you to blindly continue to purchase updated versions of their products, while never questioning the integrity of the product until you die.

While Holden has been fantastic at this for years, Ford is learning fast and if you want a good model to work off, look at McDonalds as they are the best in the world at this practice!

[05MkIIFutura]

Originally Posted by Co8ra

I Say yes, its a image thing, im sure everyone knows V8 supercars are really nothing like the showroom product.

Fords win is a great mileston, that should of happened a year ago, and almost did, holdesn constant wins have prooved a good result, now tis fords turn.

Spot on, Ford and Holden pour money into the game because it improves BRAND AWARENESS and increases the levels of satisfaction and 'ownership exeperience' that Falcon owners enjoy.

I think everyone is pretty much up to speed with the fact that the track car and road car are very very different animals.

But like i said the one thing that does carry over to the road car is image.

[merlin]

99% of the general public have no clue the road cars share hardly anything with the race cars. In that sense it will help to sell a few more but only to the people who were 1) looking at buying a Falcon/Commodore privately in the first place (which aren't many anyway) and 2) it is about building the brand image on impressionable young minds.

[Genghis]

Originally Posted by RAVEN81

..'cause the result is in your heading...

The title doesn't reveal the result one way or the other.

And No, the result affects nothing in the way of sales. It just gives the diehard fans twelve months to gloat.

[drcook]

i dont think it has the effect as much these days as it had in decades past mainly due to road cars-race cars being so different to each other these days and that the ford vs holden battle is well established (ie die hard ford fans buy fords, die hard holden fans buy holdens - no matter who wins)...

but i suppose winning races (especially bathurst which is broadcast extensively) together with strong marketing and good product keep the brand awareness alive and strong and the fence sitters need to be swayed somehow.

[red_hotxr6]

It shouldn,t matter.As someone on here has all ready said the only relevance these 2 cars have in common with what is driven on the road is the SHAPE of the car, nothing else.

[devilracer_01]

Originally Posted by MoreHPformyXR6

Do you think that Fords victory this year will bring more Ford sales? Im sure the Ford dealers would like more people popping into the showroom from Monday.

As the saying goes: win on Sunday sell on Monday :

[MoreHPformyXR6]

Originally Posted by devilracer_01

As the saying goes: win on Sunday sell on Monday :

Be good to hear from the dealers were more Fords signed up for today than an average Monday. As today was the day to see if the catch phrase rings true. (The Monday after the great race victory of the blue oval):eclipsee_