VFACTS April 2024

[jpd80]

Looking at the top 10 vehicle sales last month, it’s interesting how quickly the sales
drop from plus 5,000 to under 2,000. I guess it shows how much variety we have
even with a ~92,000 monthly market.

Toyota RAV4 5857
Ford Ranger 5569
Toyota HiLux 4693
Ford Everest 2400
Isuzu D-Max 2380
Toyota Corolla 2097
Toyota LandCruiser wagon 1970
Isuzu MU-X 1876
Toyota Camry 1873
Mitsubishi Outlander 1848

[Franco Cozzo]

Ford Ute - look at the sales split between Ranger and Everest

7969 between those two and the rest of the numbers split between everything else they sell, with the F150 making a few hundred in there no doubt.

[jpd80]

Originally Posted by Franco Cozzo

Ford Ute - look at the sales split between Ranger and Everest

7969 between those two and the rest of the numbers split between everything else they sell, with the F150 making a few hundred in there no doubt.

F150 173
Transit Custom. 253

Add them and Ford’s total is 8,395…..closing in on 8,648

[Franco Cozzo]

Originally Posted by jpd80

F150 173
Transit Custom. 253

Add them and Ford’s total is 8,395…..closing in on 8,648

I reckon at this point they should just drop the rest of the range, focus on both Ranger/Everest twins + commercial vehicles and then offer more options on the Ranger/Everest platform.

If they're not going to bother with the rest of the range, then cull it and put more money into what they do want to sell.

Street version of the Raptor that ditches the off road focused stuff and picks up 18-20" wheels, slammed, Michelin Pilot Sport SUV tyres, suspension tuned by the boffins at shockworks etc.

2.3L Ecoboost added to range, and also the hybrid variant of this too.

Just cover so much ground and be the Toyota of commercial vehicles.

You want a ute, we'll make a ute anyone wants.

Something that appeals to me with the current Ranger is how its got stuff for upfitters/second stage manufacturers, customer connection points/aux switches overhead, that shit is the tits for the obligatory work vehicle accessories. It takes out the need for someone like me to hack into the factory loom to get triggers and stuff, run wires through the firewall which is a pain in the vagina on modern cars.

Parterships with joints like ARB so customers can collect their vehicle from the dealership completely kitted out how they want ready to go from day 1.

I just dislike small diesel engines, the other 90% of it is peak commercial vehicle as a single cab ute.

If I was a fleet manager, my crew would be getting around in current gen Rangers or Isuzu N series if we needed something a bit more robust than Thailand Specials.