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Old 16-05-2008, 09:47 AM   #1
ehast13
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Default What does the marketing department at Ford do?

I was watching Tv and saw this really annoying ad where some fingers are walking accross the country side to the tune of some rubbish music and I my wife said what's this krap?

I said "Don't care, as long as it's not an ad for the new falcon!" I couldn't belive it when I found out it was the new ford ad.

Holden is so good at marketing. I mean, "Go Better" they produce no data to substantiate that claim but it doesn't matter. Every holden owner feels fuzzy and warm and the mum down the road who is buyig a new car decides she'll check it out.

The kids come to school and brag how Holdens 'go better' (They do! I'm a teacher - I hear it alll the time). They use V8 stars (old and new) to advertise and Ford gives us FINGERS ACROSS THE NATION.

Even SAAB ads are better!

Ford should look at the Mazda 6 TV ads.

Show a few different models and colours.
Quote some car magazines/journalists.
Forget the arty tarty farty rubbish.

Sorry for the rant. I am just appalled. I drove an FG yesterday and there wasn't even a "NEW FALCON" banner up at the dealership.

I don't want to see this landmark car die a slow death like the fairlane because it is overlooked (whether it be the fault of generic looks or advertising)

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Old 16-05-2008, 10:31 AM   #2
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http://www.fordforums.com.au/showthread.php?t=11220697
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Old 16-05-2008, 12:01 PM   #3
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theres a marketing department at Ford???
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Old 16-05-2008, 12:06 PM   #4
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Quote:
Originally Posted by xe351
theres a marketing department at Ford???
First i've heard?
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Old 16-05-2008, 03:22 PM   #5
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Starting another thread asking questions about Ford departments...

How about you actually send an email to Ford itself and ask them...they'll know what they're doing...well, they're supposed to anyway.
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Old 16-05-2008, 03:52 PM   #6
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Quote:
Originally Posted by xe351
There's a marketing department at Ford???
Of course there’s a marketing department at Ford. I don’t know why people ask such silly questions. Here’s a picture of them hard at work.

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Old 16-05-2008, 04:05 PM   #7
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Fear not, Wheels and Motor mag will give it some usless gong like "Car of The Year" and the population will flock into the showrooms.
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Old 16-05-2008, 04:07 PM   #8
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Quote:
Originally Posted by Full Noise
Of course there’s a marketing department at Ford. I don’t know why people ask such silly questions. Here’s a picture of them hard at work.

may i ask where you got that picture from?
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Old 16-05-2008, 04:07 PM   #9
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I love emailing Ford. They send me posters!

Hopefully i'll get an A2 sized poster of fingers waltzing along the beach and this will make me want to go and buy a ........ bucket.

I even filmed an example ad once (during the AU days) but they replied that their marketing department was "world class an the envy of many competitors".

pass me a bucket.
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Old 16-05-2008, 04:10 PM   #10
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Quote:
Originally Posted by gozza
may i ask where you got that picture from?
There was a very funny thread here some time ago and thought that the pic was a future classic. I can’t remember who originally posted it.
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Old 16-05-2008, 04:51 PM   #11
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''The possibilities'' or whatever Ford's latest quote is, gives me the sh!ts..
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Old 16-05-2008, 05:53 PM   #12
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News just in is that they are hard at work on a new ad campaign, but it's top secret for now.
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Old 18-05-2008, 11:04 AM   #13
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Quote:
Originally Posted by V3RSAC3
First i've heard?
Yeah ya right, they don't have one.

I thought they used local primary schools to market the cars.

Without loyalty, Ford would be nothing.
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Old 18-05-2008, 11:14 AM   #14
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Saw the XR ad last night. They didn't show the fingering bit.
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Old 18-05-2008, 11:32 AM   #15
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Quote:
Originally Posted by xe351
theres a marketing department at Ford???
Oh my god! You're kidding me right?
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Old 18-05-2008, 01:15 PM   #16
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Quote:
Originally Posted by SirHenry
Oh my god! You're kidding me right?
sadly yes
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Old 18-05-2008, 05:38 PM   #17
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what does the marketing department at ford do?
LSD by the looks of it.
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Old 18-05-2008, 07:28 PM   #18
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hAHAHAH
This thread has had me in tears.
Surely they can see how bad they are making themselves look....please tell me they can.
LTDHO is right. Without Ford lovers they would be nothing. They don't market themselves toward gaining a differing and broad market.
They need help.
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Old 19-05-2008, 03:32 AM   #19
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stuff it. im just going to have to find an old cheap *** bentley and put a 460 in it. this is the only ad thats ever made me want something.

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Old 19-05-2008, 12:45 PM   #20
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Quote:
Originally Posted by boss-290
They didn't show the fingering bit.
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Old 19-05-2008, 01:50 PM   #21
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I saw the add last night, I didn't know what is was for, if it wasn't for this thread I wouldn't have guessed until the end.

The add I remeber from Ford was when we saw it first on the Raid, the sound of the V8 was awesome. There were no speeding, or hoonish behaviour and not states, just the sound. I loved it.
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