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Old 14-12-2009, 06:37 PM   #1
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Exclamation Toyota pulls 'incestuous, degrading' ad

Toyota pulls 'incestuous, degrading' ad


By Inga Gilchrist

December 14, 2009 01:53pm

CAR giant Toyota has pulled an advertisement slammed as incestuous, degrading and sexist.

The winning entry in the Toyota-sponsored Clever Film Comp has been yanked from the event site after an online backlash against sexual jokes including a father saying his daughter "can take a good pounding".

Dubbed "abuser-generated content", the Toyota Yaris clip features a young woman's boyfriend and father sharing innuendo about her losing her virginity with promises to "have her on her back" and being "ready to blow".



The video Clean Getaways won $7000 and judges' praise last week.

"The top 10 entries were all great fun to watch," the judges said on the competition's Facebook site.

Facebook member Miranda Staton said the clip was "very offensive and incredibly degrading to women".

Viewer Amanda McK posted that the "matey" agreement between father and boyfriend "has incestuous overtones".

Advertising commentator Philip O'Neill blogged that "given the bizarre incestuous overtones" it was "abuser-generated content".

But John Davis was a lone supporter.

"I can't help but notice it's only women who are complaining here, nag nag nag," he wrote.

Toyota Australia direct marketing and social media manager Todd Connolly told media site Mumbrella: "We wouldn't distance ourselves from it by any means."

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Old 14-12-2009, 08:04 PM   #2
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The world has gone mad, this ad was funny as hell!, i bet the good old "bugger" add would get pulled these days!
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Old 14-12-2009, 08:07 PM   #3
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anyone got a link? sounds funny as
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Old 14-12-2009, 08:11 PM   #4
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Link please this sounds bloody hilarious.
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Old 14-12-2009, 08:12 PM   #5
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Quote:
Originally Posted by XR-CHIEF
anyone got a link? sounds funny as
http://www.youtube.com/watch?v=_GCHSlvtW90
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Old 14-12-2009, 08:17 PM   #6
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Quote:
Originally Posted by block58
That.................................







Was the SECOND best Toyota ad ever. One of the youtube comments was right on with this, any publicity is good publicity right?

Last edited by Franco Cozzo; 14-12-2009 at 08:27 PM.
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Old 14-12-2009, 08:44 PM   #7
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Quote:
Originally Posted by XCPWSF
That.................................







Was the SECOND best Toyota ad ever. One of the youtube comments was right on with this, any publicity is good publicity right?

What was the best one then?
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Old 14-12-2009, 09:04 PM   #8
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Bugger?
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Old 14-12-2009, 09:09 PM   #9
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Bugger! - Youtube

though the new Land Cruiser ad is pretty good too,
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Old 14-12-2009, 09:10 PM   #10
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200 Killer Wasps.....?


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Old 14-12-2009, 09:18 PM   #11
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Yep, I'm an am old git. And I aint no flat soled shoe wearing tree hugging libbo, it's just poorly done.

Didn't even make me smile.

The border protection ad on the other hand, absolutely awsome, funny, well done, perfectly executed humour.
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Old 14-12-2009, 09:19 PM   #12
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http://www.youtube.com/watch?v=1YvnI3fWjos < pretty good as well
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Old 14-12-2009, 09:23 PM   #13
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back when hilux's were indestructable! :P

oh well at least they didnt show Topgears ad - *WARNING VERY GRAPHIC* http://www.youtube.com/watch?v=WD0FfMrv7TI
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Old 14-12-2009, 09:32 PM   #14
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I thought the BUGGER! ads were pulled?
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Old 14-12-2009, 09:35 PM   #15
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Not the sort of ad to have for a yaris.... :togo:
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Old 14-12-2009, 09:54 PM   #16
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Quote:
Originally Posted by block58
What was the best one then?
http://www.youtube.com/watch?v=nM5530TwmoE

45 seconds onwards.
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Old 14-12-2009, 10:11 PM   #17
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Quote:
Originally Posted by tex
Yep, I'm an am old git. And I aint no flat soled shoe wearing tree hugging libbo, it's just poorly done.

Didn't even make me smile.
+1.


On the one hand we're quick to condemn lewd actions, yet we condone what leads to them?
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Old 14-12-2009, 10:12 PM   #18
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That corolla sx ad is fantastic! and i had to laugh when totally wild came on lol.
Old aussie style adds are the best, and need to bring it back.
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Old 14-12-2009, 11:36 PM   #19
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While it is funny - it is not hard to see why Toyota wouldn't want to use it in an advertising campaign for the masses.
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Old 14-12-2009, 11:46 PM   #20
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I don't know what to think when I saw the ad... I was kind of wrong.

The boy's car is a Toyota Yarris? That's what I thought was wrong.
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Old 14-12-2009, 11:49 PM   #21
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Funny, but they went to far. Theres no way that ad would wash with the general public in Oz.
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Old 15-12-2009, 12:47 AM   #22
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lol, i'd seriously laugh my *** off if I was watching TV and that ad came on!!
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Old 15-12-2009, 12:48 AM   #23
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Quote:
Originally Posted by XCPWSF
That.................................
Was the SECOND best Toyota ad ever. One of the youtube comments was right on with this, any publicity is good publicity right?
+1.

Bugger was the best, but this was great.
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Old 15-12-2009, 01:32 AM   #24
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Quote:
Originally Posted by Scotty85
Not the sort of ad to have for a yaris.... :togo:
Makes me want too buy a Yaris?! ...

Best add though. Although Toyota do make good adds. .. But that girl is beautiful! like WHOA
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Old 15-12-2009, 11:51 AM   #25
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Saw the ad, didn't smile, but I did cringe.
Not funny, not clever, just lewd.
A big yay for society for again showing how peoples most baser emotions are promoted as the norm. Now lets all celebrate with a road trip to the sewerage works.
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Old 15-12-2009, 12:07 PM   #26
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Quote:
Originally Posted by Falc'man
+1.


On the one hand we're quick to condemn lewd actions, yet we condone what leads to them?
+2.. pretty tacky advertising IMO.. surprising for a company like Toyota to be honest, id expect better from them than that.....



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Old 15-12-2009, 12:40 PM   #27
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Or perhaps they are just trying to shed their boring image.
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Old 15-12-2009, 12:44 PM   #28
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Tacky and most of all, immature. I didn't find it offensive, just not funny. It wasn't clever and it appeared as though it tried way too hard. It could have been pulled off (no pun intended) a whole lot better if it was a little more subtle.
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Old 15-12-2009, 02:46 PM   #29
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Quote:
Originally Posted by Cobra
Tacky and most of all, immature. I didn't find it offensive, just not funny. It wasn't clever and it appeared as though it tried way too hard. It could have been pulled off (no pun intended) a whole lot better if it was a little more subtle.

Reminded me of the smutty talkfest stuff FM stations broadcast to their adoring fans in the evenings.

Milk, milk, lemonade and out the back....... is funiier.

Degrading to men folk, more than the women IMO.
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Old 15-12-2009, 03:21 PM   #30
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Quote:
Originally Posted by Falc'man
+1.

On the one hand we're quick to condemn lewd actions, yet we condone what leads to them?
+2 for different reasons. I just didn't find it that funny.

When you look at the kind of market that the Yaris seems to get (young women) I don't get why they didn't take it from a female perspective. The thing about comedy is that it's only funny coming from the person usually in less power.

It would have been much better if a girl was used and she was the dirty one, then the young date was scared of her, but a cougar mum was doing the warnings etc.
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