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Originally Posted by bobthebilda
Seriously tho, people dont watch TV hoping to see a car for sale ad. In fact they tend to run off and do other things whilst the ads are on. It may grab the attention of the veiwer if the manufacturers are having sales (little light goes on in head), like the 2010 plated sales, but generally they are being done at same time as all others, so its just like running to stay in the same spot.
The thing I notice where Ford are falling down on is the lift out (motoring) sections in the Saturday papers. Very rarely do Ford have the full page ads like the others. Just a quick browse here with preliminary car specs (fuel economy, airbags, pricing etc), probably is the beginning of where most uneducated car buyers begin their searches. From there, its off to the dealership to check out what you saw in the paper.
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I agree.. I never said TV adds where the best, just that Ford does have allot of them on at the moment... But I've never seen one in the Saturday motor section of the paper, which I think is a problem.