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Originally Posted by mcnews
I was told the other month buy a few car journos that Ford have new media types that look after the car journos, I think from Merc? Not sure, can't remember 100%. Anyway, they reckoned the new blood were good operators and things should get better.
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I've heard that they have bought in some new sales and marketing types due to there being such a big chunk of new models coming up this year and next, let's hope they can do a good job as now is such a massively important time for the company with new Territory, Focus, Ranger, LPi and updated Falcon on the way.
I'm happy that they realized they needed new sales and marketing people during some extremely important launches. They could not let the old marketeers destroy the new models like they did the old ones with their pathetic attempts at marketing them.