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Originally Posted by mcnews
I was told the other month buy a few car journos that Ford have new media types that look after the car journos, I think from Merc? Not sure, can't remember 100%. Anyway, they reckoned the new blood were good operators and things should get better.
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Yes, they are from Mercedes. Hopefully they relate to the mainstream media and turn the perception around.
There is some great and critical product coming they need to get it right.
Throwing in some free trips for 'journalists' to Detroit like GMHolden have done for ever would probably help too...