|
|
|
|
|
|
Welcome to the Australian Ford Forums forum. You are currently viewing our boards as a guest which gives you limited access to view most discussions and inserts advertising. By joining our free community you will have access to post topics, communicate privately with other members, respond to polls, upload content and access many other special features without post based advertising banners. Registration is simple and absolutely free so please, join our community today! If you have any problems with the registration process or your account login, please contact us. Please Note: All new registrations go through a manual approval queue to keep spammers out. This is checked twice each day so there will be a delay before your registration is activated. |
|
|||||||
| The Pub For General Automotive Related Talk |
 |
|
|
Thread Tools | Display Modes |
|
|
19-01-2007, 09:50 PM
|
#1 | ||
|
Hoon On The Rise
 
Join Date: Mar 2005
Location: Open Roads with Boost!
Posts: 9,924
|
Was speaking to some people this afternoon..
As part of a management restrusture at FPV, the head managers for sales & marketing, product management, and communications were retrenched today. Press release to soon be released.... perhaps the force wasn't all it was cracked up to be???? Any confirm?
__________________
 Stomp 'n' Steer FGX-XR8 Manual, BFII E-Gas, '11 GSXR 1000 - Love 'em!
FPV Tickford Club of NSW - www.fpvclub.com |
||
|
|
|
19-01-2007, 09:53 PM
|
#2 | ||
|
FF.Com.Au Hardcore
Join Date: Feb 2005
Location: Brisbane
Posts: 788
|
Gee if thats true........I feel for those people who just got retrenched.
Not a good sign when a company starts shedding staff. |
||
|
|
|
|
19-01-2007, 11:54 PM
|
#3 | |||
|
.
Join Date: Mar 2006
Location: Brisbane
Posts: 6,197
|
Quote:
|
|||
|
|
|
|
19-01-2007, 09:54 PM
|
#4 | ||
|
Solution Was Boost 4?, 6 & 8
Join Date: Dec 2004
Location: Melbourne
Posts: 23,624
  
|
I heard about this also, unless someone else knows anything???
we have to wait for a press announcement.
__________________
[SIGPIC][/SIGPIC]
AUTOTECH TUNED EDELEBROCK CHARGED 2017 GT Mustang Plenty of RWKW |
||
|
|
|
|
19-01-2007, 09:54 PM
|
#5 | |||
|
not here much anymore
Join Date: Dec 2004
Location: Sthn NSW
Posts: 22,918
|
Quote:
Sales and marketing - marketing? Where? Communications who are FPV? huh? They make GT's now? Nobody likes losing their job but here's hoping that the restructure actually makes some noticable changes.
__________________
2024 F150 XLT
|
|||
|
|
|
|
19-01-2007, 09:56 PM
|
#6 | |||
|
Hoon On The Rise
Join Date: Mar 2005
Location: Open Roads with Boost!
Posts: 9,924
|
Quote:
I agree totally... There was/is too much deadwood from Tickford days... Stale staff.... Sad to see jobs go, but if they can't perform and cut the mustard...
__________________
Stomp 'n' Steer FGX-XR8 Manual, BFII E-Gas, '11 GSXR 1000 - Love 'em!
FPV Tickford Club of NSW - www.fpvclub.com |
|||
|
|
|
|
19-01-2007, 10:46 PM
|
#7 | ||
|
What's green is gold
![[Tonko]'s Avatar](image.php?s=6a23fbc5de5626bb68487fac4f350d57&u=14157&dateline=1232530551)
Join Date: Feb 2006
Location: Shepparton
Posts: 3,079
|
they had marketing staff?
__________________
EF XR8 - Koni's - Cam and Headwork -3.9s - Ex VIC TMU - 1982 Nissan Patrol - 460 ci Big Block soon - Semi Gloss Black - Dark Tint - 4x 6" Infinity Kappa Perfect Splits - 5" Kappa 2 ways - Kappa 6x9's - 2x12" Kappa perfect subs - 2x4 Channel and 2x Mono Kappa amps- |
||
|
|
|
|
19-01-2007, 11:13 PM
|
#8 | |||
|
DJR TM#54
Join Date: Jan 2005
Location: on my p.c now with internet! ok i'll still use works internet too.
Posts: 2,248
|
Quote:
__________________
When traveling to V8 Supercar rounds, i book through KYLEE MOLE Travel agents, She Goes, She Goes, She Goes & I just went. Now Zetec Powered. 1.6lt of madness. But the XR8 still remains 
|
|||
|
|
|
|
19-01-2007, 11:23 PM
|
#9 | |||
|
FF.Com.Au Hardcore
Join Date: Jul 2006
Location: Gren A Waverrey
Posts: 2,434
|
Quote:
It didn't work. Hence... |
|||
|
|
|
|
20-01-2007, 12:07 AM
|
#10 | |||
|
Regular Member
Join Date: Dec 2004
Posts: 300
|
Quote:
No wonder they were given the flick, I havent seen much done by them  : As long as they keep the real (hands on/plastic fitters) workers employed there, there should no difference there  : Some companies are just too "top heavy" 
__________________
I got Whoosha to do it  e
|
|||
|
|
|
|
19-01-2007, 11:24 PM
|
#11 | ||
|
Guest
Posts: n/a
|
Sak has been sacked..
And some bloke that's Asia-Pacific Managing Director, Bryan Mears I think his name is is taking over. There will also be an increase in sales staff. |
||
|
|
|
19-01-2007, 11:27 PM
|
#12 | |||
|
not here much anymore
Join Date: Dec 2004
Location: Sthn NSW
Posts: 22,918
|
Quote:
now he's the owner of said butt....
__________________
2024 F150 XLT
|
|||
|
|
|
|
19-01-2007, 11:30 PM
|
#13 | |||
|
Solution Was Boost 4?, 6 & 8
Join Date: Dec 2004
Location: Melbourne
Posts: 23,624
|
Quote:
__________________
[SIGPIC][/SIGPIC]
AUTOTECH TUNED EDELEBROCK CHARGED 2017 GT Mustang Plenty of RWKW |
|||
|
|
|
|
20-01-2007, 01:10 AM
|
#14 | |||
|
Guest
Posts: n/a
|
Quote:
|
|||
|
|
|
19-01-2007, 11:32 PM
|
#15 | ||
|
Now XR8TickfordBoy
Join Date: Aug 2006
Location: Narre Warren, S.E Melbourne
Posts: 463
|
I was going to apply/ attempt to apply for a graduate postion at FPV as I graduate in marketing and management this year, looks like that's certainly not gonna happen!
__________________
EF XR8- Respray in Monza Red with Clear Coat, Custom Rear Bar, AU V8, EL GT MAF, Rebuilt and Strengthened Auto with Stage 2 Shift Kit, 2,500RPM Stallie and tranny cooler, Rebuilt Diff with 4.11 Gears, Custom Radiator, King Ultra Lows, Pedders Shocks, NL Concorde Rims. |
||
|
|
|
|
19-01-2007, 11:54 PM
|
#16 | |||
|
FF.Com.Au Hardcore
Join Date: Apr 2005
Location: Canberra
Posts: 13,466
|
Quote:
You can't expect a company to keep people, if the companies expectations aren't being meant. That's business for you. |
|||
|
|
|
|
20-01-2007, 12:00 AM
|
#17 | ||
|
.
Join Date: Dec 2004
Location: Bundoora
Posts: 7,199
|
I knew a bloke who went for a job there not long ago for an important position, not sure if this position is part of the retrenchment. The guy who got the job was Uncle Geoff's son
|
||
|
|
|
|
20-01-2007, 12:15 AM
|
#18 | ||
|
GT
Join Date: Apr 2005
Location: SYDNEY
Posts: 9,205
|
well , i dont know . but from my limited knowledge i believe that FPV'S marketing isn't and never have been in the league of HSV's so i think it's about time that changed and i hope it does for the ford enthusiasts sake.
|
||
|
|
|
|
20-01-2007, 08:49 AM
|
#19 | ||
|
Banned
Join Date: Jan 2005
Location: Qld Moderator
Posts: 3,731
|
Any more news here?
|
||
|
|
|
|
20-01-2007, 09:13 AM
|
#20 | ||
|
.
Join Date: Mar 2006
Location: Brisbane
Posts: 6,197
|
Agreed gtfpv, the HSV spin machine has done an brilliant job along with their merchandising crew.
|
||
|
|
|
|
20-01-2007, 09:29 AM
|
#21 | ||
|
○○○○○○○○○○○○○○○○○○○○ ○○○○○
Join Date: Mar 2005
Posts: 5,954
|
oh well, as someone else said, probably just getting rid of dead wood!
Still dont know why Ford would have to put out a press release, it's not exactly that interesting! |
||
|
|
|
|
20-01-2007, 09:40 AM
|
#22 | ||
|
Hello
Join Date: Dec 2004
Location: Mt Barker, SA
Posts: 4,300
|
Maybe they can get someone in who can actually do the job. What did the last FPV add look like?
Maybe someone has been reading all of the general comments and complaints on AFF about Ford/FPV marketing or lack thereof and did something!!!
__________________
2008 FPV TERRITORY F6-X Silhouette, window tint, roof racks, 3rd row seats, ROH Mantis 19s, black custom plates 'FPVF6X' and no stripes.  : Cobra :
|
||
|
|
|
|
20-01-2007, 10:16 AM
|
#23 | |||
|
not here much anymore
Join Date: Dec 2004
Location: Sthn NSW
Posts: 22,918
|
Quote:
Other than that I have never seen a tv ad for an FPV product during normal viewing.
__________________
2024 F150 XLT
|
|||
|
|
|
|
20-01-2007, 10:34 AM
|
#24 | |||
|
FF.Com.Au Hardcore
 Join Date: Jul 2005
Location: Melbourne
Posts: 2,146
|
Quote:
|
|||
|
|
|
|
20-01-2007, 11:07 AM
|
#25 | ||
|
I still have both eyes
Join Date: Nov 2005
Location: NZ
Posts: 387
|
I heard they have created a new senior position. GM Stickers and he will have a lot more staff to design and cut out the new decals for future upgrades.
|
||
|
|
|
|
20-01-2007, 12:30 PM
|
#26 | |||
|
Regular Member
Join Date: Jan 2006
Location: Victoria
Posts: 268
|
Quote:
Prime time slots can cost around $50-100k per 30s pop, even more. At $75k per slot, $5M only buys you 66 slots, not much more than 1 slot a week. Are consumers even going to notice one slot a week? Potentially you could compress your media schedule, but at the end of the day, if you're going to advertise, you need to be confident that it's going to be of genuine value. Yes you could get cheaper slots potentially, but at the end of the day, when you are a small company, it's very hard to justify lots of TV advertising. Ask yourself this question. How many ads do you see for Proton, Ssangyong, Alfa Romeo (insert manufacturers of similar volume) on TV? What volumes are you expecting from FPV? Heck, they've just had a record year. There are only so many people out there willing to fork out significant dollars for an Aussie performance car. Arguably the bulk of FPV clientele are "car people" and their media consumption is pretty likely to include car magazines, automotive press, etc. They like cars, they have an interest in cars, they read reviews, etc. If your budget is only so big, arguably it's far more effective to use a combination of good PR (FPV's is getting good reviews these days) and print advertising. There's more to marketing than mere TV advertising. |
|||
|
|
|
|
21-01-2007, 08:19 PM
|
#27 | |||
|
Automotive Designer
Join Date: Dec 2004
Posts: 751
|
Quote:
Surprised to here about the sackings though. |
|||
|
|
|
|
21-01-2007, 08:57 PM
|
#28 | ||
|
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
|
Looks like Prodrive want to take control.
|
||
|
|
|
|
21-01-2007, 09:10 PM
|
#29 | ||
|
Regular Member
Join Date: Dec 2006
Location: Downtown Patterson Lakes
Posts: 32
|
Bizarre that one of the last press releases the now defunct PR/Comms dept put out was one that bragged about the company's best ever sales year!
Now they all need to be putting out releases with their resumes attached. Gotta feel sorry for them all - walk into work at the end of a week and get the bum's rush! |
||
|
|
|
|
20-01-2007, 12:41 PM
|
#30 | ||
|
Punch it baby, punch it.
Join Date: Oct 2005
Location: Working hard. If you work hard you get the goodies.
Posts: 581
|
The decision was made by Prodrive apparently.
They Marketing boys (and others further up the ladder too)turned up for work Friday morning and were told the news. Desks emptied, mobiles returned, company cars handed back. To top it off they were driven back to their respective homes the same morning in Statesmans. Regardless of what we all think, they were all trying (harder than many of us realise) to improve the brand and the product. If their ideas and projects had been heeded I think you'd all be surprised what would be in the pipeline by now. It's hard to market the FPV bandwagon when your are handcuffed at the wheel so to speak... These people have put great effort into products we won't see for years to come (up to 2010 apparently). I say thanks for their efforts and what they managed to achieve, rather than bag them for the perception of doing nothing. They had the ideas and the drive, but no one further up the Ford food chain had the the balls to commit to some great projects.
__________________
"Sweat saves blood. Blood saves lives. Brains save both" Erwin Rommel. |
||
|
|
|
|
| Thread Tools | |
| Display Modes | |
|
|
FPV Retrenchments
Hybrid Mode