"Win on Sunday, sell on Monday".. Still relevant?

[4Vman]

This old chestnut gets wheeled out every time "they" win Bathurst yet for some inexplicable reason Toyota and Mazda lead the sales race yet have never won there.

Also Fords sales never seemed to increase despite the 2006/7/8 "3peat"...

Is the "Great race" still relevant to the showroom anymore??

[DJR-351]

Simple answer, no......

Edit: But then again the "Great Race" doesn’t hold the same relevance for me....

[uranium_death]

Absolutely not.

The market for large cars is dwindling continuously, the Corolla is the best selling car worldwide, and only a tiny percentage of people actually pay attention to Bathurst.

I know who won, but I don't care really. It will never change my mind on what I want to buy.

[onfire]

It obviously means Bathurst and the V8 Supercar series don't have the huge amount of influence over the general public as many think.

[GK351]

Some people are still stuck in the 70's.

[vztrt]

I don't believe so (there are companies out there that don't see a real ROI on sponsoring in V8SC's in general). During Ford's good years in V8SC's its sales didn't sky rocket.

Anyway if it was as simple as that Toyota would be in V8SC's and would win most the time. But TC is there pleading with them to come into the competition.

[jpd80]

It's a two make series for V8 Falcons and V8 Holdens so the
question only applies to increased sales for the winner after the event.

Will Holden/HSV sales increase now that a Commodore won Bathurst?

Since the biggest demographic watching the race was Holden supporters,
I'd say yes.

[buggo]

I think it's only relevent when Holden wins. For example, a mate of mine rang me up and said looks like we won again, why don't you sell your Ford and get a real car blah blah blah having a stir. I said o well next year. He said you said that last year. I'm like what we won last year, and the year before and the year before that. He didn't know and just assumed Holden had.
The point is, he isn't a car enthusiast like us, and sees 'Holden 1-2-3' on the news. Thinks 'Holden must be the best'.
We got into this whole discusion about how the Race cars are pretty much the same thing underneath, and share nothing but the lights of real cars pretty much.
He didn't know this, and thought they shared parts of the real cars from Holden/ Ford.
Let's assume he represents the Australian car markets opinion on these two cars, it's no doubt why Holden stills leads and flogs Falcon in sales, because their arrogance leads them to not question Holden, and rather go get facts just assume that it's the best car going and has won Bathurst forever.
'What Skaify drove a Skyline before he was Holden. No way talk ****.'

[Swordsman88]

Originally Posted by buggo_gt

I think it's only relevent when Holden wins. For example, a mate of mine rang me up and said looks like we won again, why don't you sell your Ford and get a real car blah blah blah having a stir. I said o well next year. He said you said that last year. I'm like what we won last year, and the year before and the year before that. He didn't know and just assumed Holden had.
The point is, he isn't a car enthusiast like us, and sees 'Holden 1-2-3' on the news. Thinks 'Holden must be the best'.
We got into this whole discusion about how the Race cars are pretty much the same thing underneath, and share nothing but the lights of real cars pretty much.
He didn't know this, and thought they shared parts of the real cars from Holden/ Ford.
Let's assume he represents the Australian car markets opinion on these two cars, it's no doubt why Holden stills leads and flogs Falcon in sales, because their arrogance leads them to not question Holden, and rather go get facts just assume that it's the best car going and has won Bathurst forever.
'What Skaify drove a Skyline before he was Holden. No way talk ****.'

Hadn't read this post at the time i made mine above. Pretty damning example of what i aluded to. Scary stuff your mate said there buggo. If all the holden faithful are like that no wonder they outsell us.....

[Crazy Dazz]

Originally Posted by buggo_gt

We got into this whole discusion about how the Race cars are pretty much the same thing underneath,

Ah, NO. I think you may be confused with NASCAR?
The cars are mostly specific to their brands, being initially developed from the road cars by Holden and Ford.
Obviously they are HEAVILY modified from the original road cars, and the teams and developers can then make further changes (within the rules.)
The VE and FG bodies have been modified to maintain compliance with existing specifications, as they were otherwise longer than their predecessors. (That’s why the “back doors” are shortened.)

Obviously, these are race cars, and are radically different to the street cars, just as they have been since the early 70’s. Good thing too, I’d hate to see the mess they would make in street cars, and I don’t want to see some bogan driving a 700kw commode down my street.

Back to the question. The Holden v Ford Rivalry does generate interest in the sport, and that’s good for the sport. I think the same rivalry does impact sales, and I think the competition does promote the idea of FPVs and HSVs as performance vehicles. However I don’t believe there is a direct correlation between results and sales.
IF, say Ford cars became less competitive in general over several years, then that would start to tarnish FPV’s reputation, but it would be a slow process.

[WMD351]

Not even remotely, when did it end? For me I think it started with group A and the dominance of the foreign makes. Nobody liked it when the Jags won (cheats). I came back to the fold a little with the return of the V8 and Seton but they're just to far removed now from what they're supposed to represent.
I read a write up on the Kelly cars a while back and they said the only holden parts on them were the tail lights and the drivers door. Then there's the fact that you can't buy a five litre pushrod anymore.
That's my ten cents, my two cents is free.

[bobthebilda]

Originally Posted by WMD351

I read a write up on the Kelly cars a while back and they said the only holden parts on them were the tail lights and the drivers door. Then there's the fact that you can't buy a five litre pushrod anymore.
That's my ten cents, my two cents is free.

Yeah its hard to beleive that anyone would think that the success that a particular race car has on the track, would translate to anything that they would buy from a dealership.

Its sort of like comparing the commonwealth games to the olympic games. Aussies do good at the commonwealth, merely on the basis that the main competitors are absent.

[JimNiki]

Originally Posted by WMD351

That's my ten cents, my two cents is free.

what about GST? The ranger will get ya!

PS, badges were also genuine ford anf holden parts ...
And they both stood up to the task admirably!...

[flappist]

Originally Posted by 4Vman

This old chestnut gets wheeled out every time "they" win Bathurst yet for some inexplicable reason Toyota and Mazda lead the sales race yet have never won there.

Also Fords sales never seemed to increase despite the 2006/7/8 "3peat"...

Is the "Great race" still relevant to the showroom anymore??

I thought a relevant was a big gley aminal wif a long tlunk.

[Revolver]

Originally Posted by flappist

I thought a relevant was a big gley aminal wif a long tlunk.

[jpd80]

Originally Posted by flappist

I thought a relevant was a big gley aminal wif a long tlunk.

A Relevant:
the difference between Craig Lowdnes V8SC and Bogan's Commodore driving back to Sydney after the race.

[BOSHOG]

nope, those track weapons have nothing in common with the cars in showrooms

[Boss 302]

Originally Posted by BOSHOG

nope, those track weapons have nothing in common with the cars in showrooms

I have not read the whole thread, but will continue after posting this.
Wait till they share the control "chassis" as in nascar, further away again I think.
The only thing they will share with a road car is the " sillouhette", hope I spelled that right.

[HSE2]

It’s relevant for company pride and image. Its symbolism and bloody expensive at that.

[4Vman]

Originally Posted by HSE2

It’s relevant for company pride and image. Its symbolism and bloody expensive at that.

Yes true.. but at what cost i dont know and what benefit? it seems intangiable...
I honestly think it has far more relevance now for the many companies that use the cars as billboards and as an advertising medium... They get the biggest benefit.

That said i still love the race, love the racing and love the theatre of the day.

[g220ba]

Hasn't been relevant in any way, shape or form for years. Never will be relevant again.

[disco]

Originally Posted by 84ltd

Hasn't been relevant in any way, shape or form for years. Never will be relevant again.

What he said!

It's pretty sad really.

[Polyal]

Originally Posted by HSE2

It’s relevant for company pride and image. Its symbolism and bloody expensive at that.

I agree, its about the feel and aurua that surrounds the brand. Its just another notch on the belt so to speak. It gives the company a very good reason to advertise more and bring positives.

Yes it has nothing to do with the cars we drive, it has all to do about image. The swingers, who are the important buyers, would rather be associated with a successful company.

[4Vman]

Originally Posted by Polyal

I agree, its about the feel and aurua that surrounds the brand. Its just another notch on the belt so to speak. It gives the company a very good reason to advertise more and bring positives.

Yes it has nothing to do with the cars we drive, it has all to do about image. The swingers, who are the important buyers, would rather be associated with a successful company.

Motorsport appeals to a hard core minority.
The average person doesnt relate to motorsport..

FPV's marketing and image needs are far different to Fords, FPV's audience is 1 tenth of Fords...

To appeal to the "mums and dads" or "bread and butter" volume FORD need to be more prevalent at main stream events like the cricket, tennis, football codes, etc..
Motorsport is largely the domain of FPV, but not exclusively.

[JPFS1]

Originally Posted by 4Vman

To appeal to the "mums and dads" or "bread and butter" volume FORD need to be more prevalent at main stream events like the tennis, football codes, etc..
Motorsport is largely the domain of FPV, but not exclusively.

Ford were involved with Tennis and pulled their involvement... mmmm

[4Vman]

Originally Posted by JPFS1

Ford were involved with Tennis and pulled their involvement... mmmm

True, but they maintained the cricket which is probably a far better level of exposure.

[Polyal]

Originally Posted by 4Vman

Motorsport appeals to a hard core minority.
The average person doesnt relate to motorsport..

FPV's marketing and image needs are far different to Fords, FPV's audience is 1 tenth of Fords...

To appeal to the "mums and dads" or "bread and butter" volume FORD need to be more prevalent at main stream events like the cricket, tennis, football codes, etc..
Motorsport is largely the domain of FPV, but not exclusively.

Obviously, but the point being that for the mums and dads that don't care which brand they buy would you not try your upmost to put a positive/winner mental note in the back of their minds?

If what you say is true then why did ford afaik only advertise the xr6 during Bathurst, a waste of money going by your theory. This car is aimed at exactly those people.

Agreed motorsport isn't the most effective, but a subliminal message is promoted by ones success.

[P6LTD351]

Originally Posted by 4Vman

This old chestnut gets wheeled out every time "they" win Bathurst yet for some inexplicable reason Toyota and Mazda lead the sales race yet have never won there.

Also Fords sales never seemed to increase despite the 2006/7/8 "3peat"...

Is the "Great race" still relevant to the showroom anymore??

I don't think it has any relevance these days.

The general public aren't interested in the old Ford vs Holden rivalry anymore; most don't buy Holdens or Fords like 30-40 years ago, heck even 15 years ago.

I also think enthusiasts know that V8 supercars are nothing like the road going models.

I also think Bathurst (apart from enthusiasts) holds little relevance in this day and age. No one mentioned it at work at all. Years ago, it would be like a footy grand final. Not anymore. Barely rates a mention in the news.

[AWD Chaser]

Originally Posted by 4Vman

This old chestnut gets wheeled out every time "they" win Bathurst yet for some inexplicable reason Toyota and Mazda lead the sales race yet have never won there.

Also Fords sales never seemed to increase despite the 2006/7/8 "3peat"...

Is the "Great race" still relevant to the showroom anymore??

Ford seems to have created a new catch phrase:

Loose on Sunday, Don't Advertise On Sunday, Loose again on Monday...

[P6LTD351]

Originally Posted by AWD Chaser

Ford seems to have created a new catch phrase:

Loose on Sunday, Don't Advertise On Sunday, Loose again on Monday...