VFACTS Nov- Territory overtakes Falcon!

[Brazen]

Great month for Territory! Mazda3 now biggest selling car in Oz.


http://www.caradvice.com.au/149892/n...kes-commodore/

The Mazda3 is on the cusp of dethroning the Holden Commodore to become Australia’s most popular new car. Mazda’s small smiling assassin leads the large local family car by 301 units with just one month remaining in 2011.

If the Mazda3 can hang onto the top spot this month, it will end the Commodore’s 15-year reign over the Australian automotive market.



Official VFACTS data released today by the Federal Chamber of Automotive Industries (FCAI) shows that 88,654 passenger cars, SUVs and commercial vehicles were sold in November 2011, up 1.5 percent (1312 vehicles) compared with November 2010.

The month was a peculiar one for our locally made cars. The Commodore missed the top three for the second consecutive month, the Ford Territory replaced the Falcon in the top 10, and the Toyota Camry – hit hard by strike-related supply shortages – missed 1000 sales for the first time in recent history.

Top 10 sales by marque:

1.Toyota – 17,463
2.Holden – 9761
3.Ford – 8103
4.Mazda – 8031
5.Hyundai – 7514
6.Nissan – 5834
7.Mitsubishi – 5121
8.Volkswagen – 3823
9.Subaru – 2404
10.Kia – 2344
Top 10 sales by model:

1.Toyota Corolla – 3731
2.Mazda3 – 3480
3.Toyota HiLux – 3332
4.Holden Commodore – 2808
5.Holden Cruze – 2393
6.Hyundai i30 – 2167
7.Ford Territory – 1776
8.Toyota Yaris – 1764
9.Nissan Navara – 1653
10.Toyota RAV4 – 1577

[prydey]

whilst many on here like to focus on falcon, when was the last time commodore was under 3000 units? also we see october had a couple of 'one hit wonders' with golf and camry returning back to their more normal amounts.

while large cars seemed to plateau for a while, it seems they are suddenly taking another dive. sales charts dominated by small 4cyl or suv/4wd.

[Brazen]

Originally Posted by prydey

whilst many on here like to focus on falcon, when was the last time commodore was under 3000 units? also we see october had a couple of 'one hit wonders' with golf and camry returning back to their more normal amounts.

while large cars seemed to plateau for a while, it seems they are suddenly taking another dive. sales charts dominated by small 4cyl or suv/4wd.

I cannot remember when? Maybe during the GFC it went below 3,000. The problem it has is that its approaching its 6 year on sale. It is one of Holden's longest running models in history, Holden are paying the price of not updating the car and it will probably wait till 2013 before picking back up again. They have also said there will be less emphasis on fleet with the cheap Cruze able to maintain factory volumes. Commodores number 1 selling days are over.

[prydey]

Originally Posted by Brazen

The problem it has is that its approaching its 6 year on sale.

maybe... although i think it still looks reasonable compared to the rest of the market.

i'd say its just large cars dropping out of favour a bit more. regardless of the doom and gloom toward falcon, the gap between falcon and commodore sales has been fairly consistent for a few years now. i'd say both cars will pick up a bit in the first 1/4 next year. everyone watching their pennies at the moment. grumblings about another downturn probably have everyone being a bit more cautious.

[DanielXR8]

Originally Posted by prydey

maybe... although i think it still looks reasonable compared to the rest of the market.

i'd say its just large cars dropping out of favour a bit more. regardless of the doom and gloom toward falcon, the gap between falcon and commodore sales has been fairly consistent for a few years now. i'd say both cars will pick up a bit in the first 1/4 next year. everyone watching their pennies at the moment. grumblings about another downturn probably have everyone being a bit more cautious.

Falcon is down proportionally to Commodore by a significant margin, even allowing for the whole large car sector. Its been that way for quite a few years now and has been getting progressively worse for Falcon since the launch of FG.

The Ford marketing executive has been sent packing back to the US as market share fell again, under her watch. The new replacement is a yank too, but his early quotes in the press, don't inspire me with confidence.

Whatever the case FGII needs to at least stop the bleeding, or Falcon may not make it to 2015.

[vztrt]

Originally Posted by Brazen

I cannot remember when? Maybe during the GFC it went below 3,000.

In Jan it did a 2645.

This is the second lowest figure for the VE. It actually did well (in sales) during the GFC.

[Falc'man]

Originally Posted by prydey

whilst many on here like to focus on falcon, when was the last time commodore was under 3000 units? also we see october had a couple of 'one hit wonders' with golf and camry returning back to their more normal amounts.

while large cars seemed to plateau for a while, it seems they are suddenly taking another dive. sales charts dominated by small 4cyl or suv/4wd.

Holden's memo to the dealers advising them to register the stock went astray?

[smoo]

Remember all the Terry diesel doubters shooting their mouths before they hit the market. How wrong they were.

[new2ford]

Originally Posted by smoo

Remember all the Terry diesel doubters shooting their mouths before they hit the market. How wrong they were.

That line of questioning was actually started within the company by Polites (iirc) and was not directed at market appeal (which it obviously has) but the fact that there are no whole-of-life operating cost savings to be made by owning a diesel.

Of course the market doesn't see it that rationally and so Ford has gone with the market and will make hay while the sun shines - which will be till the middle east goes pear shaped, then diesel will be prioritised to essential uses and it won't be the greatest idea owning a diesel private car.

The savings of diesel are at the pump only. Personally I'd put my money on gas or at least a petrol engine that can be converted to gas. At least I know I won't have any WOL cost disbenefits compared to diesel.

Of course if you actually need diesel for towing or whatever that's a different issue.

[Bossxr8]

Originally Posted by new2ford

That line of questioning was actually started within the company by Polites (iirc) and was not directed at market appeal (which it obviously has) but the fact that there are no whole-of-life operating cost savings to be made by owning a diesel.

Of course the market doesn't see it that rationally and so Ford has gone with the market and will make hay while the sun shines - which will be till the middle east goes pear shaped, then diesel will be prioritised to essential uses and it won't be the greatest idea owning a diesel private car.

The savings of diesel are at the pump only. Personally I'd put my money on gas or at least a petrol engine that can be converted to gas. At least I know I won't have any WOL cost disbenefits compared to diesel.

Of course if you actually need diesel for towing or whatever that's a different issue.

Polites was the one who wanted diesel for Territory, and started the program, it was Gorman who killed it off.

[new2ford]

Originally Posted by Bossxr8

Polites was the one who wanted diesel for Territory, and started the program, it was Gorman who killed it off.

Yes, sorry, I got my CEOs mixed up!

Originally Posted by 4.0i_SiX

base model EcoLPI & Diesel Territory?

Ford have said that they won't do a gas Territory because it must be a 5 seater and they place highest priority on keeping the 7 seat option across the range.

Personally I would be happy with 5 seats with EcoLPI if it was the only option but apparently I don't represent the market.

[jpd80]

Very impressed with Territory's sales performance, I wonder how far those
numbers will climb with Ford offering RWD TX for $39,990 drive away..

That must take pressure off FG II to perform right out of the box, especially approaching Christmas.

I'm imagining that Ford's cupboard will be rather bare of 2011 plated stock come January,
now contrast that with the overproduction going on over at Holden, they must have a huge stockpile...

[JG34JA]

Originally Posted by new2ford

Yes, sorry, I got my CEOs mixed up!



Ford have said that they won't do a gas Territory because it must be a 5 seater and they place highest priority on keeping the 7 seat option across the range.

Personally I would be happy with 5 seats with EcoLPI if it was the only option but apparently I don't represent the market.

Me too! Not "rational behaviour", but I'd give up the extra 2 seats that we use sparingly for 1/2 the fuel costs!

[JG34JA]

Originally Posted by new2ford

That line of questioning was actually started within the company by Polites (iirc) and was not directed at market appeal (which it obviously has) but the fact that there are no whole-of-life operating cost savings to be made by owning a diesel.

Of course the market doesn't see it that rationally and so Ford has gone with the market and will make hay while the sun shines - which will be till the middle east goes pear shaped, then diesel will be prioritised to essential uses and it won't be the greatest idea owning a diesel private car.

The savings of diesel are at the pump only. Personally I'd put my money on gas or at least a petrol engine that can be converted to gas. At least I know I won't have any WOL cost disbenefits compared to diesel.

Of course if you actually need diesel for towing or whatever that's a different issue.

Absolutely spot on. I have yet to see a "rational" market anywhere, that's why you try to build what people actually want as evidenced in their cold, hard buying habits. Markets never lie, quite simply because we-the-people ARE the market. Diesel it is.

[Polyal]

IMO many familys are happy with a SUV/"Pickup dual cab thing" for the taxi and a 4 banger for around town...

Its the "around town" car that Ford needs to get back into, and LPG and EB4 are the proposed solution I guess.

[Joe5619]

Go the territory!!!

[phillyc]

Originally Posted by Brazen

Great month for Territory! Mazda3 now biggest selling car in Oz.


http://www.caradvice.com.au/149892/n...kes-commodore/

I figured the Territory had to be selling well. I have seen unbelievable amounts for a 'new release'.

They were talking about a build mix change a month or two back for Falcon / Territory. Sales of 1776 is just huge. The best monthly Territory results since 2004/5?

[Brazen]

Now Ford, aim to get a Territory in every driveway.

[charles_wif_xf]

Ford, get that diesel into the Falcon as well!

[Road_Warrior]

Hmm, with the Kuga finally coming here and the SZ Territory, Ford will be starting to build a nice little SUV portfolio. Any word on the SUV T6? That would round out the range quite nicely.

[BHDOGS]

Would the commodores sales not be taking a hit by the cruise which is y its about to lose its top selling spot not due to a sudden insurgence of the mazda?

[Gobes32]

Falcon sales should be bad, who is going to purchase a series 1 FG that is the old model and a year old in less than a month's time? Smart people will be waiting for 2012 build FG2's, surely?

[mik]

Originally Posted by Gobes32

Falcon sales should be bad, who is going to purchase a series 1 FG that is the old model and a year old in less than a month's time? Smart people will be waiting for 2012 build FG2's, surely?

i think you are spot on Gobes32, many have been hanging out for the FG2.

i have to say i`ve seen heaps of new terri`s around lately, a brand new terri taxi caught my eye this morning, i thought it would be a diesel for sure, but when i stopped at the lights, i noticed the LPG sticker on the number plate.

[davenl5l]

ford would sell more fiesta and focus if they spent the money and reconfigured the european indicator stalk for right hand drive.my brother nearly bought the mazda instead of his focus for this reason. also sister in law was top mazda salesperson in sa and she said most decided on the mazda over the ford for this reason penny pinching lack of forsight/customer relations or feed back if you ask me !

[ute83]

Originally Posted by davenl5l

ford would sell more fiesta and focus if they spent the money and reconfigured the european indicator stalk for right hand drive.my brother nearly bought the mazda instead of his focus for this reason. also sister in law was top mazda salesperson in sa and she said most decided on the mazda over the ford for this reason penny pinching lack of forsight/customer relations or feed back if you ask me !

Spot on!

[Franco Cozzo]

Originally Posted by davenl5l

ford would sell more fiesta and focus if they spent the money and reconfigured the european indicator stalk for right hand drive.my brother nearly bought the mazda instead of his focus for this reason. also sister in law was top mazda salesperson in sa and she said most decided on the mazda over the ford for this reason penny pinching lack of forsight/customer relations or feed back if you ask me !

It takes like 10 seconds to learn, I've got 3 cars, and a total of 5 in the family, plus what ever I have to drive at work which varies between new Territory and Mercedes Sprinter and everything between.

All you have to remember is:

European car - indicator on the left
Other cars - indicator on the right

You put the wipers on once, then you realise, oh crap, then thats it, it comes naturally.

[marcosambrose]

Originally Posted by davenl5l

ford would sell more fiesta and focus if they spent the money and reconfigured the european indicator stalk for right hand drive.my brother nearly bought the mazda instead of his focus for this reason. also sister in law was top mazda salesperson in sa and she said most decided on the mazda over the ford for this reason penny pinching lack of forsight/customer relations or feed back if you ask me !

So Mercedes Benz, Audi, BMW, Volkswagen, Ferrari, Lamborghini, Maserati et al. don't care about 'customer's by leaving the indicator on the left?

Wow how dumb are people sometimes, Australians are so gullible when it comes to global products regardless of what you're talking about.

By the way your sister in law is a brilliant salesperson to convince people that..

[imugli]

Originally Posted by davenl5l

ford would sell more fiesta and focus if they spent the money and reconfigured the european indicator stalk for right hand drive.my brother nearly bought the mazda instead of his focus for this reason. also sister in law was top mazda salesperson in sa and she said most decided on the mazda over the ford for this reason penny pinching lack of forsight/customer relations or feed back if you ask me !

That must be why no-one buys any other euro brand as well then...

[Bossxr8]

Looks like adding a hatch to the Cruze range has done nothing for sales, the way they were going on about it, it was like it was going to double sales.

Holden will no doubt get their dealers to register hundreds and hundreds of demos to keep the number 1.

[dimka100]

With only 1483 sales for this month and the LPI production in full swing ... I wonder what the excuse will be this time ...

The Territory and its diesel option continue to prove that the diesel is what the market wants and that Ford should have put into the Falcon a long time ago and not waste time and budget on the LPI nobody is buying ...

I wonder how long will it take Ford to publicly admit they are being run by a bunch of management with absolutely no understanding of the current market place ...