What is the name of the song and artist used in the Kia Seltos commercial?

[Syndrome]

[bawagon2012]

https://www.youtube.com/watch?v=DyDfgMOUjCI

[Syndrome]

Originally Posted by bawagon2012

https://www.youtube.com/watch?v=DyDfgMOUjCI

Weird

[Captain Stubing]

Originally Posted by Syndrome

Weird

This song was voted the #1 song in the Triple J Hottest 100 countdown in the last week. The weirdness must be catchy to many.

[Syndrome]

Originally Posted by Swanny

.......Triple J.......

Enough said.

[Captain Stubing]

Originally Posted by Syndrome

Enough said.

Now that it's been voted #1, it'll pop up in heaps of different ads. Most of the popular songs debut on Triple J get played for several months, then get picked up by Nova, Hit(whatever it is now) and then get flogged to death as new music. I used to listen to Triple J, but tuned out when rap became too much.

[Work Horse]

#OK Boomer.

Billie Eilish Rocks!

[lra]

Yes, catchy tune, big 'BUT', like all car TV adverts these days, what does it tell you about the car. SFA ?
Examples …………
Fords 'where do babies come from ?" and the one where one bloke seems to be telling his best mate why he isn't invited to his wedding.
The twerp driving a Toyota HRV (?) while bopping to a teeny song. If that is not a good example of inattentive driving, I'l buy a new MG SUV.
And the two Corollas chasing each other around a roundabout.
(Should start a thread about stupid, uninformative car ads.)

[DJR-351]

Well if i was ever in danger of buying a Kia Seltos listening to that certainly cured me of it

[GasoLane]

Originally Posted by Swanny

This song was voted the #1 song in the Triple J Hottest 100 countdown in the last week. The weirdness must be catchy to many.

I prefer singers who actually sing and not just talk along to a catchy tune

[Hawkeye84]

Originally Posted by lra

Yes, catchy tune, big 'BUT', like all car TV adverts these days, what does it tell you about the car. SFA ?
Examples …………
Fords 'where do babies come from ?" and the one where one bloke seems to be telling his best mate why he isn't invited to his wedding.
The twerp driving a Toyota HRV (?) while bopping to a teeny song. If that is not a good example of inattentive driving, I'l buy a new MG SUV.
And the two Corollas chasing each other around a roundabout.
(Should start a thread about stupid, uninformative car ads.)

If you're in a market for a car. Who here waits for a TV commercial to find out what a car is about?

Or do you jump on the interwebs after seeing a piece of advertising to find out more about a car?

There are multiple layers in the marketing funnel...
Awareness, Intention, Consideration, Conversion...

A TV campaign fitting in all those stages in this day and age is silly...each funnel should have a campaign that is native to it...
A TV campaign attracting broad awareness doesnt have to have as much information as a BTL campaign in the consideration stage.

[lra]

Originally Posted by Hawkeye84

There are multiple layers in the marketing funnel...
Awareness, Intention, Consideration, Conversion...

A TV campaign fitting in all those stages in this day and age is silly...each funnel should have a campaign that is native to it...
A TV campaign attracting broad awareness doesnt have to have as much information as a BTL campaign in the consideration stage.

You must be in the advertising/marketing industry. I do not understand any of what you wrote.
But then I failed to understand Holden's adverts, such as the Colorado vs The Goat, Mum's crowd surfing at a pop concert (Equinox), how to get out of an Arcadia, and how to steal a painting using various SUV's.
None of these made me want to research the internet, or entice me to walk into a Holden dealer to find out more.

[Syndrome]

Originally Posted by lra

You must be in the advertising/marketing industry. I do not understand any of what you wrote.
But then I failed to understand Holden's adverts, such as the Colorado vs The Goat, Mum's crowd surfing at a pop concert (Equinox), how to get out of an Arcadia, and how to steal a painting using various SUV's.
None of these made me want to research the internet, or entice me to walk into a Holden dealer to find out more.

And not many people were convinced by Holden's campaign to "let's go there".

[DJR-351]

Whether the ad says anything at all about the vehicle is completely irrelevant to the vast majority of the buying public, if it's catchy and memorable then people will always relate it to the product, case in point.....

[GasoLane]

Cars and Music ? who cares what the car was

[MDS69]

What about this westpac ad
https://m.youtube.com/watch?v=lCquhPH-WwI

[prydey]

Originally Posted by lra

You must be in the advertising/marketing industry. I do not understand any of what you wrote.
But then I failed to understand Holden's adverts, such as the Colorado vs The Goat, Mum's crowd surfing at a pop concert (Equinox), how to get out of an Arcadia, and how to steal a painting using various SUV's.
None of these made me want to research the internet, or entice me to walk into a Holden dealer to find out more.

Originally Posted by lra

Yes, catchy tune, big 'BUT', like all car TV adverts these days, what does it tell you about the car. SFA ?
Examples …………
Fords 'where do babies come from ?" and the one where one bloke seems to be telling his best mate why he isn't invited to his wedding.
The twerp driving a Toyota HRV (?) while bopping to a teeny song. If that is not a good example of inattentive driving, I'l buy a new MG SUV.
And the two Corollas chasing each other around a roundabout.
(Should start a thread about stupid, uninformative car ads.)

ironically, while you may not realise it, you kind of prove that these ads actually worked.

The whole point of a tv commercial is to get your attention. Its about making you be able to remember the brand or product later without actually realising it. All about getting in to your subconscious.

That is why many successful ads don't actually say too much in the ad itself, or are very detailed about the actual product. Keeping it simple is the most efficient way. Or making it memorable. The reason it is memorable doesn't really matter.

Many criticised Ford's 'walking fingers' ad, and yet how many people even today remember that ad?

An ad isn't designed to make you do something you weren't already thinking of doing. If you aren't in the market for a car, no ad in the world is suddenly going to make you buy a car. That's not how it works. These days its just about creating brand awareness.

[prydey]

Originally Posted by bawagon2012

https://www.youtube.com/watch?v=DyDfgMOUjCI

I think that was worse than clicking on a link for a John Cadogan episode

[yakcam]

Originally Posted by prydey

I think that was worse than clicking on a link for a John Cadogan episode

Yeah, sure the song was bad, but lets not get too carried away.

[lra]

Originally Posted by prydey

Keeping it simple is the most efficient way. Or making it memorable. The reason it is memorable doesn't really matter.

Many criticised Ford's 'walking fingers' ad, and yet how many people even today remember that ad?
.

I don't remember the 'walking fingers' advert, but I think this one is memorable ………… ( you can probably guess my age bracket now)

https://www.youtube.com/watch?v=5kryaTJNMgE

[Cashie]

Originally Posted by lra

I don't remember the 'walking fingers' advert, but I think this one is memorable ………… ( you can probably guess my age bracket now)

https://www.youtube.com/watch?v=5kryaTJNMgE

That Holden Ute ad was great.

These are the walking fingers ads
https://www.youtube.com/watch?v=zDFHZZpzM9U
https://www.youtube.com/watch?v=NkMsx9_Td4o

The best Falcon ad IMO is the BA "Can't get enough of this"
https://www.youtube.com/watch?v=iDaLxN5FIjE

This one for the Ecoboost Falcon should have made it to TV
https://www.youtube.com/watch?v=pjvXhsBeyBE

[roKWiz]

I don't know but this makes me want to buy a Landcruiser for some reason.

https://youtu.be/TAkHv2Hr5bA

[.:4:.]

Originally Posted by roKWiz

I don't know but this makes me want to buy a Landcruiser for some reason.

https://youtu.be/TAkHv2Hr5bA

I dont think she comes with the car.

[DJR-351]

Originally Posted by roKWiz

I don't know but this makes me want to buy a Landcruiser for some reason.

https://youtu.be/TAkHv2Hr5bA

Or maybe an old bustedarsed smokey Falcon ute?

Lee likes his hot chicks, Landcruisers and Falcon utes....

[DJR-351]

Originally Posted by .:4:.

I dont think she comes with the car.

Maybe for everyone else, but in the video she does come with the Cruiser, she's Lee's wife Robyn McKelvie.

[GasoLane]

Originally Posted by DJR-351

Or maybe an old bustedarsed smokey Falcon ute?

Lee likes his hot chicks, Landcruisers and Falcon utes....

[YT]Rh_NKFid9Gk/YT]

[YT]C7Lye77yajY/YT]

Unfortunately it's Country and not Music

[DJR-351]

Originally Posted by GasoLane

Unfortunately it's Country and not Music

As an old country boy from way back I must respectfully disagree

[JC]

Originally Posted by Swanny

This song was voted the #1 song in the Triple J Hottest 100 countdown in the last week. The weirdness must be catchy to many.

That’s says a lot about the people who listen to that station then....

[XByoot]

Originally Posted by DJR-351

Or maybe an old bustedarsed smokey Falcon ute?

Lee likes his hot chicks, Landcruisers and Falcon utes....

Ute me? Truck yeah

[GTP534]

I’m still trying to figure out those 5G ads!