Fiesta to be axed after 46 years.

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“Reports suggest Blue Oval light hatch will have no direct replacement but next Puma small SUV to soak up demand
Ford will reportedly discontinue the Ford Fiesta in 2023 after 46 years, eight generations and 4.8 million sales.

According to British newspaper, the Sun, the US car-maker will not replace the current Fiesta with another small hatchback despite the Fiesta previously being a best-seller in markets like the UK from 2009 until 2020.

It's thought the reason for killing it off is the high cost of developing the hybrid or EV version required by its all-new replacement, plus the continued consumer migration to higher-riding SUVs.
2022 ford fiesta st 02 1
Current Ford Fiesta ST
Instead, it's thought the next-generation Ford Puma due in 2024 will help fill the void left by the Fiesta.

Speaking to the Sun, a Ford insider said: “Fiesta has been a beloved icon and a faithful friend for millions of drivers but tastes are changing.

“People want high-riding crossovers – and we play to win.”
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