GM offers Ford test drives

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Source Drive.com
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General Motors will take the unprecedented step of allowing customers to drive rival vehicles at its dealerships.

General Motors in the United States is offering customers the chance to drive Fords and Toyotas in a daring marketing move designed to tie in with the company's new slogan: "May the best car win".

The car maker told car industry journal Automotive News that it would lease space in four US cities for the pilot project, which will pit three Chevrolet vehicles against their main rivals from Ford, Toyota and Honda.

Steve Tihanyi, GM's general director of marketing services, told a conference in Chicago the "Test Drive Studio" program would be trialled in Chicago, Los Angeles, Miami and Philadelphia.

"You come in and drive any of these competitive products at your leisure," he said. "You don't have to go running around town to go to a bunch of dealerships."

"It fits perfectly with 'May the best car win'. We're going to see how it plays out."

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I give GM Point for such Aggrevsive Marketing.
What does everyone think here, Who would win ?