Price Jump for Cruze MY 2012 with Hatchback Model. Pics.

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Price jump for Holden Cruze
Matt Campbell
September 6, 2011 - 5:08PM
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Price rises for locally built small car, hatchback to be priced identically to sedan.

Holden will lift the price of its high-selling Cruze small car from November when it introduces the new 2012 Model Year (MY12) range that includes the new hatchback model.

The sedan and hatch will be priced identically, but the MY12 Cruze asking price will increase by $250 on CD and CDX variants and $500 on SRi and SRi-V models as Holden moves to quell customer dissatisfaction over a lack of standard Bluetooth phone connectivity.

The current model Cruze is one of the only cars in the small car segment that doesn’t come with the hands-free phone technology as standard – it’s currently a $600 dealer-fitted option.

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Holden’s director of marketing Simon Carr says the price hikes “take into account other new inclusions to be announced closer to launch”, but he admits not fitting it as standard equipment was an oversight.

“Bluetooth has become an increasingly important feature for many motorists so it made sense to make it standard on Holden’s second best-selling carline,” Carr says.

The brand will also swap two of the colours to the Cruze palette. The new hues are “Perfect Blue”, a solid blue based on Peter Brock’s “Formula Blue” (it replaces Voodoo), and the metallic teal seen on the Cruze hatch pictured which is known as “Chlorophyll” (replacing Poison Ivy). These two colours will also be available on the MY12 Commodore range.

2012 Holden Cruze sedan and hatch pricing
CD 1.8 litre petrol man/auto $21,240/$23,240
CD 1.4 litre iTi petrol man/auto $22,490/$24,490
CD 2.0 litre diesel man/auto $25,240/$27,240
CDX 1.8 litre petrol man/auto $24,740/$26,740
CDX 2.0 litre diesel man/auto $28,740/$30,740
SRi 1.4 litre iTi petrol man/auto $24,990/$26,990
SRi-V 1.4 litre iTi petrol man/auto $28,490/$30,490