another 440 jobs to go at Ford

[KIWI-1]

Originally Posted by No.6

I agree...Gimmicky electric crap is what is selling cars. Im part of the generation that grew up with Ipods, Iphones, Wireless PC's, Touchscreen monitors, Multimedia networked televisions and PC's, Wii, Xbox Kinect...etc...and guess who is buying cars? My generation. If ford doesnt introduce these gimmicky things that come standard with Mondeo into the Falcon, I'm sorry to say but I wont be suprised if the Falcon drops from the lineup, resulting in more job losses.

You'll find it all in a new Hyundai from "the world's fastest growing car company".

Back in the 70's Todd Motors in NZ were facing similar oblivion with less than 5% of the market. John Todd set goal to increase market share to 15% within 5 years. Included in his strategy:

1. Build a new plant (at 17 acres the largest roof in the Southern hemisphere).
2. Assemble only 4-cylinder cars (Mitsubishi Mirage, Lancer, Sigma, Galant etc).
3. Introduce a new computer system for manufacturing and dealers.

We got to 21.5% (from memory). Maybe a lesson there for Ford of Australia?