The curtains go down for Holden

[Franco Cozzo]

When Holden’s intention to buy score shrunk to 8 per cent, Holden executives were clearly worried. When the score eventually shrunk to 4 per cent, there was disbelief – but the data turned out to be true.

In the end, fewer Australians wanted to buy a new Holden than at any other time in its history.

Holden’s ageing model line-up didn’t help. But having wrapped itself in the Australia flag for more than 70 years, Holden suddenly stood for nothing. And buyers could sense it a mile off.

Had Holden hit the panic button, used straight-talking ads, and got its volumes up to a viable level a little sooner, it might not have ended this way.

https://www.caradvice.com.au/912429/...fter-72-years/

Probably didn't take a genius to realise that once you peg your brand so hard to being 'Australia's own' then got rid of the Australian part that the writing was on the wall.

They built a cult of personality around the Commodore for years and let everything else flounder or offered cheap ****ty cars with their badge on it from Daewoo.

It's a good article though covering a lot that went on from 2013 to now.

Also the Toyota CEO who came out of retirement to turn the brand around, then threw in the towel before he had to make the unpopular announcements - what an absolute joke