April VFacts.. Falcon !!!!!!

[Brazen]

Wasnt it mentioned somewhere that Toyota and Mazda are the biggest advertisers on TV followed by Holden??

[blk6t]

Originally Posted by shonkymofo

image

The placement of Ecoboost on its own up here would work beautifully if it was part of a broader campaign. Trying to familiarise people with the new marketing word for a product works well, but not in isolation.

Ecoboost needs a TVC and given the cost of the entire project is seems like serious false economies to save the $10k or so a pop for a prime time one. Hell even a cheaper timeslot would be better than nothing

Exactly, having Ecoboost there on a car does not conform to a marketing campaign in my opinion. To the average punter, Ecoboost could be related to anything. Also, non car enthisuasts don't watch V8 supercars.

Out of curisority I just asked some people here at work if they have ever heard of Ecoboost, these were the replies:
Person 1 (female 25yo): "Oh does that have something to do with boost juice??"
Person 2 (male 30yo): "Is that the thing that Subaru and Toyota are producing??"
Person 3 (male 28yo Holden Fan): "Um, never heard of that car, sounds Jap, what is it?"

Ford's recent media release was weak, I have only seen a couple of articles on Caradvice etc. When you also read comments on Caradvice, 90% of people bag out the Falcon

[tweeked]

They are not going to fully advertise something last month that you cannot buy last month. Wait for this month.

[flooded one]

if ford does advertise it. i hope they make it better then that annoying ad mazda has with that cheeter.

[turbodewd]

gentleman,

in the product life cycle the advertising is all spent at the start. The FG is now late in the product life cycle, they will not throw big dollars at advertising it. So we will see more internet ads and less TV ads, well there are no TV ads for the falcon at the moment.

The bottom line is that there is so much choice in the Aussie car market, all manufacturers are getting a smaller slice of the overall pie. The Corolla Im pretty sure has sold less ever since the Cruze came out.

[Joe5619]

Originally Posted by turbodewd

gentleman,

in the product life cycle the advertising is all spent at the start.

I agree 100%!! So tell me where is EcoLPi & EcoBoost in its product life cycle again????


Go auto pretty much confirmed in one of there articles yesterday (directly by Ford them self) they wont be any main stream advertising for Falcon, just virtal stuff. Very **** week if you ask me!!

[turbodewd]

hmm...true joe.

perhaps they should have an ad featuring both of them.

[prydey]

Originally Posted by aussie muscle

you are, mazda run car ads often, ever seen the cheetah running down the road? (second only to jeep in frequency). they don't say anything about the engine, just that it's a fun car to own, and it's both powerful and economical.

umm, thats mazda cx5 not mazda3. and speaking of jeep, how are their sales going? they run many ads also which apparently automatically equates to many sales!!

these threads are funny. obviously ford forums is female as they even have a 'that time of the month' episode every month.

[Joe5619]

Originally Posted by prydey

umm, thats mazda cx5 not mazda3. and speaking of jeep, how are their sales going? they run many ads also which apparently automatically equates to many sales!!

Unless you have sales numbers we dont know.. Are there sales going up or down? So we dont have numbers, so I dont understand your point? Jeep aren't going to be the best seller, just becuase they have TV adds, but if salles are going up, then its working!!

[prydey]

i don't see how they could be working. the ads don't tell me what engines they are running or anything....

[burnz]

advertising: does it work?
yeah i think it does...

people buy the new maccas meal because they avertised it.
you went and watch the latest movie because it was advertised.

two ads from mazda, zoom zoom zoom that insinuates a peppy cay.
the other: put ear to the ground tapping his hand on the tar as a heart beat, 16 valve double overhead cam 140kw blah blah blah.

[prydey]

Originally Posted by burnz

advertising: does it work?
yeah i think it does...

people buy the new maccas meal because they avertised it.
you went and watch the latest movie because it was advertised.

comparing something worth less than $10 with something worth $40000+ is hardly accurate, even if it were true.

if someone is after a new car, they will already have decided what size car they want before they settle for a particular brand.

there seems to be a belief on here that joe 'new car buyer' public actually cares about cylinder count or power and torque and performance data. about the only 'numbers' people will look at these days is fuel economy.

[mcnews]

Most people just remember ELs and droopy styling along with all the crap Falcons along the way to getting here rather than actually sampling something BF onwards, they wrote Ford off more than a decade ago and their attitude can't change because they bought a Mazda or Subaru or something and got treated well and had a good new car experience so would never go back to an Aussie manufacturer again etc.

[Brazen]

Originally Posted by prydey

umm, thats mazda cx5 not mazda3. and speaking of jeep, how are their sales going? they run many ads also which apparently automatically equates to many sales!!

these threads are funny. obviously ford forums is female as they even have a 'that time of the month' episode every month.

Jeep has had a massive increase in sales, I think the highest increase in the market.

[BHDOGS]

[QUOTE=mcnews]Most people just remember ELs and droopy styling along with all the crap Falcons along the way to getting here rather than actually sampling something BF onwards, they wrote Ford off more than a decade ago and their attitude can't change because they bought a Mazda or Subaru or something and got treated well and had a good new car experience so would never go back to an Aussie manufacturer again etc.[/QUOTE

Els got me into fords there the prettiest looking car by far and outsold there Holden equivalents unlike the bfs

[Nikked]

Originally Posted by mcnews

Most people just remember ELs and droopy styling along with all the crap Falcons along the way to getting here rather than actually sampling something BF onwards, they wrote Ford off more than a decade ago and their attitude can't change because they bought a Mazda or Subaru or something and got treated well and had a good new car experience so would never go back to an Aussie manufacturer again etc.

What a load of crap...

EA'EL's were a good period for the Falcon...

[ras351]

Originally Posted by duaned

" It's not the No.1 selling car in australia at the moment for no reason, a real no brainer."
Mmm, interesting.

A real no brainer all right. Totally agree with people acting more like sheep.

[Bossxr8]

There was a 10 day shutdown over Easter which kept numbers lower, but still very disappointing.

Falcon keeps dropping every month and Ford seem content to let it happen it seems. If they truly cared they would run a big advertising campaign to give it a chance.

I just can't understand spending 10's of millions of dollars fitting the LPi and Ecoboost engines to Falcon and then not even bother advertising it to the masses to make them aware of what they have done. Just staggering incompetence.

The writing's well and truly on the wall though, they have even now said they will just advertise Focus and Ranger and other imports, and by that let Falcon and Territory fade into insignificance, making the decision to cull easier.

[jpd80]

At current sales level Ford would have to basically cut production in half from 209/day,
if you're following that logic, then the cost to production worker's jobs will become quite obvious....

[Brazen]

Originally Posted by Bossxr8

There was a 10 day shutdown over Easter which kept numbers lower, but still very disappointing.

Falcon keeps dropping every month and Ford seem content to let it happen it seems. If they truly cared they would run a big advertising campaign to give it a chance.

I just can't understand spending 10's of millions of dollars fitting the LPi and Ecoboost engines to Falcon and then not even bother advertising it to the masses to make them aware of what they have done. Just staggering incompetence.

The government subsidises development not marketing, you think Ford would put their own money in advertising Falcon?

[Bossxr8]

Originally Posted by Brazen

The government subsidises development not marketing, you think Ford would put their own money in advertising Falcon?

They are diverting most of the advertising dollars to Focus and Ranger, they have given up on Falcon.

[prydey]

Originally Posted by Bossxr8

Falcon keeps dropping every month and Ford seem content to let it happen it seems.

another one of the things you like to say a lot. lets have a look at the facts shall we
Jan - 931
Feb - 1192
March - 1275
April - 1008 (apparently - figures not yet released) if you factor in the 10 day easter shutdown, this figure isn't too bad and is probably continuing the slight upward trend.

so falcon isn't dropping every month like pessimists like you keep proclaiming. i know you work at ford but the stuff you spread you're basically killing your own job.

you guys always go on about advertising. well guess what the most successful form of advertising is!! - word of mouth!! so many on here do nothing but continually bag a fantastic product and then get all hormonal each month when sales data is released and then go saying stuff that isn't even correct.

[stevz]

Forget Holden buyers, its Mazda buyers who are the new breed of sheep.

[Nikked]

Originally Posted by prydey

another one of the things you like to say a lot. lets have a look at the facts shall we
Jan - 931
Feb - 1192
March - 1275
April - 1008 (apparently - figures not yet released)

.

Is april a usually poor month?

[prydey]

Originally Posted by Nikked

Is april a usually poor month?

it is a slightly shorter month due to easter and anzac day. according to bossxr8 there was a 10 day shutdown over easter. seems a lot. maybe its a typo. if its not a typo, then 1008 units isn't that bad for 2/3's of a month.

[Bossxr8]

Originally Posted by prydey

another one of the things you like to say a lot. lets have a look at the facts shall we
Jan - 931
Feb - 1192
March - 1275
April - 1008 (apparently - figures not yet released) if you factor in the 10 day easter shutdown, this figure isn't too bad and is probably continuing the slight upward trend.

so falcon isn't dropping every month like pessimists like you keep proclaiming. i know you work at ford but the stuff you spread you're basically killing your own job.

you guys always go on about advertising. well guess what the most successful form of advertising is!! - word of mouth!! so many on here do nothing but continually bag a fantastic product and then get all hormonal each month when sales data is released and then go saying stuff that isn't even correct.

But Jan and Feb are always quiet months, so it should be a big increase over those months, not 100 or so extra sales, which is only really 1-2 days production.

As for killing my job, that ship has already sailed. Ford know it too, which is why they now choose to divert their advertising budget to cars that will sell in strong markets, not dead ones like large cars.

And it seems Commodore dropped way down to around 2000 sales, so its grim news for them too. The large car market is being whipped badly.

[Nikked]

How many falcons are exported?

Whats New Zealand's sales?

[prydey]

Originally Posted by Bossxr8

But Jan and Feb are always quiet months, so it should be a big increase over those months, not 100 or so extra sales, which is only really 1-2 days production.

why should it be a big jump? the large car segment is in decline. can't expect sales to spike back to what they were yesteryear. 1000-1500 will be the norm with the odd spike up and down.

Originally Posted by Bossxr8

As for killing my job, that ship has already sailed. Ford know it too,

personally i think that is just your opinion. it may even be an educated one but it is a guess nonetheless. ford have confirmed local production until 2016 with a 2014 update. they made this commitment with the sales how they are.

Originally Posted by Bossxr8

And it seems Commodore dropped way down to around 2000 sales, so its grim news for them too. The large car market is being whipped badly.

this also shows that the so called 'fans' unfairly target the falcon. if those figures are correct for commodore then the whole segment suffered a similar story, not just one model.

[Joe5619]

Originally Posted by prydey

it is a slightly shorter month due to easter and anzac day. according to bossxr8 there was a 10 day shutdown over easter. seems a lot. maybe its a typo. if its not a typo, then 1008 units isn't that bad for 2/3's of a month.

There fact we are now saying 1008 "isn't that bad" is a very very very sad day for Falcon!!

[GT69]

Originally Posted by DASH GT

I think they send most of those Mitsubishis down the road from you to Pittsworth... No idea why but everytime i go through that place they have a ******** of tritons sitting around the place.

I think farms go for Tritons, simply because of the warranty and cheap buy in.

Local Mitsubishi dealer most likely. An old boss bought his out there.