Ford Endura

[stefcio007]

https://www.ford.com.au/about-ford/n...or-suvs-grows/
http://www.caradvice.com.au/tag/ford-endura/
Thoughts? Opinions?

They're making an ST version of it too.

[simon varley]

still a very silly name. endurast. sounds like something medical.

[stefcio007]

Toyota wouldn't let them use Edge since apparently they own it, so it's called Endura now.

Can't be any worse than Kuga can it? haha.

[Brazen]

Should of called it Maverick or Raider or any one of the old badges Ford Australia owns.

[HO 3]

Yeah great name and marketing..............reminds me of Endura bumpers from 40 or 50 years ago, Pontiac I think of was?...........foam covered bumpers for dip****s that couldn't park a car.

Cheers Mick

[CobraJet351]

I can’t see how the name is any worse than Kluger, Sportage or Tucson.

[FairmontGS]

Good looking car. Can' wait to see it in the flesh.

[Vesper Martini]

Originally Posted by Brazen

Should of called it Maverick or Raider or any one of the old badges Ford Australia owns.

Something to do with names starting with E
like anyone cares about that

[csv8]

Ford said " Endura is short for Endurance."

[Dauphin]

I like it. Looks bigger than the super-popular Toyota Rav 4, so more in line with the Land Cruiser Prado.

[Vesper Martini]

according to existing model specs, its wider than most other SUV's

[Tonz]

and councils are making car park spaces smaller...very smart move

[DFB FGXR6]

Originally Posted by CobraJet351

I can’t see how the name is any worse than Kluger, Sportage or Tucson.

Or Tiguan or Kodiak or Karoq or Qashqai or Stavic or Up! or ...................

[Dr Smith]

Here's the first mistake:

The highly-equipped five-seat, exclusively diesel-powered Endura will be positioned as a premium, highly equipped urban SUV offering extensive driver assist features and striking, contemporary design and styling.

Ford in Europe is seen as vehicles of good value with class leading dynamics. Not as premium products (maybe trying with Vignale) and so they are limiting their sales volume before the first rubber hits the road. What is going to make this vehicle more desirable then it's competitors?

[jpd80]

Edge / Endura will be built in Oakville Assembly Plant, Canada, not Ford Europe.

an up to date 2.0 diesel and 8-speed auto or 6-speed manual
Hopefully, the 2.0 Ecoboost and 8-speed auto coming to North America joins RHD production.

[Vesper Martini]

Just a bump on this thread as I read that the UK version of the Endura will recieve the 2.0 bi turbo engine we will see in the ranger & Everest but with an 8 speeds trans
https://www.smc-cars.com/ford/news/n...facelift-2019/
http://www.autoexpress.co.uk/ford/ed...-trim-for-2018

[MAGPIE]

Have had the pre facelift Endura ST-Line in NZ for a few months now, they look good. The face lift ones will look even better judging by the photo's.

Stupid name though, I would have to debadge it.

[malazn mafia]

Bring the Explorer and F-Truck over to complete the family, and scrap the third world Everest. Then I’ll visit a ford dealer. Nothing in the range is exciting to drive or own, bar the mustang and even that’s debatable

[Vesper Martini]

Originally Posted by MAGPIE

Have had the pre facelift Endura ST-Line in NZ for a few months now, they look good. The face lift ones will look even better judging by the photo's.

Stupid name though, I would have to debadge it.

Oh that shXts me, and in RHD too. do you know where they are sourced?
https://www.ford.co.nz/suv/endura/

Why couldn't Ford Australia do the same? big hole in their lineup here.

[MAGPIE]

Originally Posted by Bevsta007

Oh that shXts me, and in RHD too. do you know where they are sourced?
https://www.ford.co.nz/suv/endura/

Why couldn't Ford Australia do the same? big hole in their lineup here.

Canada

https://www.driven.co.nz/reviews/roa...ance-pays-off/

http://www.nzautocar.co.nz/autocar-n...e-ford-an-edge

[Raptor]

Originally Posted by Bevsta007

Oh that shXts me, and in RHD too. do you know where they are sourced?
https://www.ford.co.nz/suv/endura/

Why couldn't Ford Australia do the same? big hole in their lineup here.

Ouch!

Starting Price
RRP from $ 73,990+ORC

The NZD is that much lower than AUD is it

They'll then say the market didn't want them cause they didn't sell

This is a nice touch - I don't recall seeing a 'Built in Geelong/Broady, Australia' sticker on my old Territory. Well done Canada.

[MAGPIE]

Originally Posted by Raptor

Ouch!


The NZD is that much lower than AUD is it

They'll then say the market didn't want them cause they didn't sell

This is a nice touch - I don't recall seeing a 'Built in Geelong/Broady, Australia' sticker on my old Territory. Well done Canada.

image

Yep I fell off my chair when I saw the price, thought it was a misprint. Big price gap between an Escape & Endura.

[Vormund]

Originally Posted by Raptor

Ouch!


This is a nice touch - I don't recall seeing a 'Built in Geelong/Broady, Australia' sticker on my old Territory. Well done Canada.

image

Aus built Fords used to have something similar...not sure when they stopped doing it.

[boss351290]

Endura will be a flop. You have to offer good looks, good performance/economy and a very good price to get market share. If ford do a premium price then punters will pay a bit more and get a BMW X1 or x3. Ain’t going to happen.

[DFB FGXR6]

Originally Posted by Bevsta007

Oh that shXts me, and in RHD too. do you know where they are sourced?
https://www.ford.co.nz/suv/endura/

Why couldn't Ford Australia do the same? big hole in their lineup here.

I think the idea was that rather than launch the older model then update it within a short period of time, Ford preferred to wait for the face-lifted model and start from a relative clean slate.

I feel your frustration though. It is a massive gap in the Ford lineup, and isn't really a Territory replacement either because it lacks the 7 seat layout. And this from the brand that is focusing on SUV's

[Fordman1]

Originally Posted by boss351290

Endura will be a flop. You have to offer good looks, good performance/economy and a very good price to get market share. If ford do a premium price then punters will pay a bit more and get a BMW X1 or x3. Ain’t going to happen.

I agree, the Ford website calls it premium, and Whickman ( the x CEO ) was on record saying it’ll be premium also

It’ll be a flop if it’s $70,000 no doubt.

[simon varley]

it was never going to be a direct territory replacement, but I though at least it would occupy the same price point.

[malazn mafia]

Originally Posted by Raptor

Ouch!


The NZD is that much lower than AUD is it

They'll then say the market didn't want them cause they didn't sell

This is a nice touch - I don't recall seeing a 'Built in Geelong/Broady, Australia' sticker on my old Territory. Well done Canada.

image

In the 1980s, I vaguely recall stickers on Ford Lasers saying “Proudly built, by the people at Ford Australia” , or something to that effect. I guess that’s when Australian pride actually existed, and we didn’t need to hand third world holes our jobs, careers and industries on a silver platter...

[Vesper Martini]

Originally Posted by boss351290

Endura will be a flop. You have to offer good looks, good performance/economy and a very good price to get market share. If ford do a premium price then punters will pay a bit more and get a BMW X1 or x3. Ain’t going to happen.

You do realise those BMW's are a lot smaller

[Vesper Martini]

Originally Posted by Raptor

Ouch!


The NZD is that much lower than AUD is it

They'll then say the market didn't want them cause they didn't sell

This is a nice touch - I don't recall seeing a 'Built in Geelong/Broady, Australia' sticker on my old Territory. Well done Canada.

image

In NZ the Toyota Highlander (what we call a kluger) sells new for $63,490 RRP to $81,490 RRP & fuel prices are ridiculous!!