Ford Marketing, or lack of it!

[jpd80]

It's funny you know, some posters say they don't see or hear many new Falcon advertisements but perhaps
that could be due to them not being in the target demographic with a higher potential to actually go buy a new Falcon.

Maybe Ford is now starting to target actual buyers groups instead of spray hitting... mind you, every one should know about discounts.

[AU Mont]

diesel territory "200 mates, 1 tank of fuel" ad has been popping up lately

still yet to see a falcon ad

[dags41v]

Plenty of FPV ads during the F1

[duaned]

I didn't see a single FPV ad on OneHD here in Newy. Plenty of Mitsubishi ads though!

[mik]

Originally Posted by dags41v

Plenty of FPV ads during the F1

yes i noticed the fpv ads during the race as well, it was good to see.

[stevz]

Originally Posted by AU Mont

diesel territory "200 mates, 1 tank of fuel" ad has been popping up lately

Yeah I noticed the other night that they are using that ad again, which is more stale than a 3 week old loaf of bread. Poor effort, but better than nothing I suppose.

[Sprint XR8]

New Falcon ads on Fords youtube channel.

Ford Engineers on safety and handling
Hear about the Falcon MKII safety and handling features straight from the engineers who developed them and watch the team put the Falcon through its paces at Fords Proving Ground at Lara, Victoria.
http://www.youtube.com/watch?v=MO6vUybCql8

Discover the power of the Falcon MKII
Simon Flint, Base Engine Supervisor, tells us why he has the best job in the world. We are taken inside the Ford Factory to discover the thousands of hours of durability, performance, emissions and fuel efficiency tests Falcons line up of world class power trains undergo right here in Australia.
http://www.youtube.com/watch?v=PFRvJ7s3OAg

Falcon MKII's Intelligent Design
With front fascia exterior refinements, the FG Falcon MkII continues to offer customers a choice of luxurious sleek style with the G-Series range and sports performance style with the XR range.
http://www.youtube.com/watch?v=Qsr3FEb19Gk

[Nikked]

Should have a add for the XR6T, take a poke at holden

Have it crusing along, with a couple of tornados and storms behind it, twisters sucking up Holdens...

Caption..."who needs thunder when you have the whole storm"

[flooded one]

compare fuel economy with different cars. I really dont think the falcon is all that bad on fuel for a six

[AC]

Originally Posted by Nikked

Should have a add for the XR6T, take a poke at holden

Have it crusing along, with a couple of tornados and storms behind it, twisters sucking up Holdens...

Caption..."who needs thunder when you have the whole storm"

They need to sack their ad guys and employ a bunch of us.

We could be the Don Drapers of Ford, LOL

[LukeyST]

Great videos, but i'd like to see some ad's on TV and in the papers etc. so the general public actually gets exposed ....

Originally Posted by CoupeXB

.....http://www.youtube.com/watch?v=MO6vUybCql8.....

Did anyone else notice the NA coyote engine at 1:54 in this video? (at least i think it was an NA, dont the FPV charged engines have different rocker covers?)

Luke

[flappist]

Do you guys realise just how much advertising costs?

There are 5 television networks and a national campaign starts in the millions of dollars so lets, for example, just set it to $1,000,000 for each channel.

At only $1000 per car they will have to sell an EXTRA 5000 cars, that is 5000 cars to people who were not going to buy one before the ad and that is to just break even.

But what about print media, radio, internet, social, sponsorship (hey if they withdrew completely from V8SC they would have the money) and all the other incidentals.

An the most ironic attribute of this thread is that the ones who are the most scathing on Ford's marketing DON'T ACTUALLY BUY NEW FORD VEHICLES yet Ford seem to sell a LOT of new vehicles and make a profit.

Maybe they are marketing the smart way and getting the best bang for buck, rather than trying to sell steak to vegetarians after all they are the company that sells a 4 litre car that thrashes a similar 6 litre car while costing less to run.....

[LukeyST]

Flappist, i hear what you're saying, but I still think a decent media campaign is needed to coincide with the launch of any new product. After the product is established and the general population is aware of the product, word of mouth and small volumes of advertising here and there are enough to keep it going.

I think its especially important for the EcoBoost falcon (and similarly the EcoLPI falcon) because of the target market. Models like the XR6T and the FPV models get enough exposure through magazine tests, forums, websites and the performance car scene 'word of mouth' as the target market is much more accessible through these methods. A new model like the EcoBoost Falcon is aimed more at the general public (people not 'into cars') much like the Territory and needs more general media exposure to kick the model off. 'Word of mouth' doesn't work if no one buys the car from the start, but it does work once a decent sales base has been established and the car is 'out there'.

And I know your figure of 5000 cars is just an example, but that figure of 5000 wouldn't be hard to make up over the next 3 years or so if it were in fact equivalent (in terms of $$) to say a heavy advertising campaign for the next 2 months.

My train of thought in terms of 'getting in early on the advertising and have a successful model throughout its life' is based on the success of the BA falcon. Im sure everyone remembers the 'cant get enough of this' ad campaign, at a guess this ad had a lot to do with the success of the B-series falcons.

At the end of the day though, they are a business, if they are making more profit selling only 1500 cars a month than they are selling 3000 heavily advertised cars a month (like the Commodore), so be it.

Luke

[csv8]

Don'tagree, look at how many Audi, BMW, Hyundai, Honda, Holden etc adds are on tv. Fordis heavily advertising the Fiesta and Focus..but Falcon ????? surely they can spend some of that money on Falcon ?????

[Bundy2]

They definitely aren't as hardcore as Holden.

[prydey]

Originally Posted by csv8

Don'tagree, look at how many Audi, BMW, Hyundai, Honda, Holden etc adds are on tv. Fordis heavily advertising the Fiesta and Focus..but Falcon ????? surely they can spend some of that money on Falcon ?????

just because they are there, does not meant they are working or even paying for themselves.

i hear falcon ads on the radio every day.

[csv8]

Originally Posted by prydey

just because they are there, does not meant they are working or even paying for themselves.

i hear falcon ads on the radio every day.

Not in Queensland...

[prydey]

Originally Posted by csv8

Not in Queensland...

is brisbane not part of qld? i was there 2 weeks ago. heard ads on the radio.

[Buntz]

Originally Posted by CoupeXB

New Falcon ads on Fords youtube channel.

Ford Engineers on safety and handling
Hear about the Falcon MKII safety and handling features straight from the engineers who developed them and watch the team put the Falcon through its paces at Fords Proving Ground at Lara, Victoria.
http://www.youtube.com/watch?v=MO6vUybCql8

Discover the power of the Falcon MKII
Simon Flint, Base Engine Supervisor, tells us why he has the best job in the world. We are taken inside the Ford Factory to discover the thousands of hours of durability, performance, emissions and fuel efficiency tests Falcons line up of world class power trains undergo right here in Australia.
http://www.youtube.com/watch?v=PFRvJ7s3OAg

Falcon MKII's Intelligent Design
With front fascia exterior refinements, the FG Falcon MkII continues to offer customers a choice of luxurious sleek style with the G-Series range and sports performance style with the XR range.
http://www.youtube.com/watch?v=Qsr3FEb19Gk

Loved. Those. Video's.

They need to be available from their own site. They are excellent. And heaps better than the other crap video's FoA made. Like that powerpoint presentation with merrick watts. And families from Movie World climbing into the Territory.

[jpd80]

Amazing, when you put the right person in charge of marketing and give them a workable budget, great things begin to happen.
On top of people knowing about your products, they might start actually buying them too.....

Well done Ford, keep up the good work..

[Joe5619]

Originally Posted by Buntz93ED

Loved. Those. Video's.

They need to be available from their own site. They are excellent. And heaps better than the other crap video's FoA made. Like that powerpoint presentation with merrick watts. And families from Movie World climbing into the Territory.

They are.. They are on the Falcon page at www.ford.com.au!! There still should be one more video to come about techo stuff!!

[superfly]

Originally Posted by flappist

Do you guys realise just how much advertising costs?

An the most ironic attribute of this thread is that the ones who are the most scathing on Ford's marketing DON'T ACTUALLY BUY NEW FORD VEHICLES yet Ford seem to sell a LOT of new vehicles and make a profit.

We are mainly talking about the Falcon. I see Commodore ads on TV but no Falcon ads. I do see Ford ads however. I also see Ford sponsor one of the football teams (I don't know which one as I don't follow that sport).

The problem is that not enough people are buying the Falcon. Yes, they buy other Fords but we're talking about how great the new Falcon is. People need to know that to get them to test drive it over or alongside the Commodore.

I bought a Falcon (my first Ford) late last year. I became aware of the 50th anniversary model through their advertising on TV. I was already interested in the FG model since it came out (I read car magazines) but the missus wasn't ready to buy a new car as yet.

Bottom line is that I want the Falcon to survive and for that to happen, I believe Ford need to advertise it.

[DJR-351]

Well Ford Aus are getting plenty of FREE airtime today....

[kevino]

Watching the Friday night rugby league.
Plenty of ads extolling the exciting(?) all new (?) Camry.


WHY cant Ford advertise FALCON its a mile better car than the Camry which is the 2012 replacement for the Volvo 240 GL.

Why?

[vztrt]

Originally Posted by kevino

Watching the Friday night rugby league.
Plenty of ads extolling the exciting(?) all new (?) Camry.

WOuldn't have thought the RL watchers were camry drivers...thought that would be more the lawn bowls enthusiasts.

[XPL37V]

Sure is a lack of, the only Ford add i have seen is for the focus and can't remember the last time i saw a falcon one

[AC]

Originally Posted by vztrt

WOuldn't have thought the RL watchers were camry drivers...thought that would be more the lawn bowls enthusiasts.

They're the same ones that turns up to Bathurst 1000 parties in Camry's, Aurions, Landcruisers, Prado's and Excels claiming to be die hard Holden supporters.

[vanman_75]

Originally Posted by AC

They're the same ones that turns up to Bathurst 1000 parties in Camry's, Aurions, Landcruisers, Prado's and Excels claiming to be die hard Holden supporters.

ha ha ...ok i am not defending the majority of those cars ...but when holden and ford can give me a prado /cruiser / patrol replacement , that isnt an american jumbo mobile im in it .

ranger in wagon form and not built in korea or where ever would get close ...dam im driving a toyota cause nissan cant give me what i want ..

ford do need to advertise what they got though ...works when its also what the market wants !?

[anto]

falcon tv ads are non existent her in Adelaide, I dont think I have seen one MkII ad ar all. Plenty of Territory, focus and mondeo ads tho...

does make you start to wonder

[RHR]

Fg mkII finally advertised on tv tonight. They had the ranger, fiesta, falcon xr6 and xr6 ute.

Around 34k drive away for the ute seems pretty good