![]() |
|
Welcome to the Australian Ford Forums forum. You are currently viewing our boards as a guest which gives you limited access to view most discussions and inserts advertising. By joining our free community you will have access to post topics, communicate privately with other members, respond to polls, upload content and access many other special features without post based advertising banners. Registration is simple and absolutely free so please, join our community today! If you have any problems with the registration process or your account login, please contact us. Please Note: All new registrations go through a manual approval queue to keep spammers out. This is checked twice each day so there will be a delay before your registration is activated. |
|
The Pub For General Automotive Related Talk |
![]() |
|
Thread Tools | Display Modes |
![]() |
#1 | |||
Moderator
![]() ![]() Join Date: Jun 2006
Location: Foothills of the Macedon Ranges
Posts: 18,529
|
There's an article in the latest Australian Muscle Car magazine (Issue 40) titled:
"Ford G6E - awesome car, awful marketing." For those who haven't got this magazine, it basically says what most of us have been saying ever since the launch of the FG series. Quote:
Last edited by Silver Ghia; 17-11-2008 at 11:20 PM. |
|||
![]() |
![]() ![]() |
![]() |
#2 | ||||
Performance Inc.
Join Date: Aug 2008
Location: In a cave
Posts: 2,554
|
Quote:
__________________
In The Garage... ![]() FPV Super Pursuit Build no 0080/91 Lotus Exige S/C S240 Kart Hasse Chassis 100J Power Quote:
|
||||
![]() |
![]() ![]() |
![]() |
#3 | ||
LIKE A BOSS 351
Join Date: Sep 2008
Location: Gold Coast
Posts: 2,779
|
I reckon the G6/E/T's are stunning, i can't get enough of them. It's a real dissappiontment to see so few on the roads. If i had 55k spare you'd better believe I'd have one in the garage right now. But just call it wishful thinking, but once the G series numbers start getting up and more and more hit the road it will have a greater impression on people.
|
||
![]() |
![]() ![]() |
![]() |
#4 | ||
Graphic Artist
Join Date: Aug 2006
Location: Perth
Posts: 942
|
Maybe they are brilliant strategists and are letting it build momentum based on word of mouth like many now iconic cars have done in the past.
...no. no... they hired a bunch of typical marketing BS artists. I almost thought I could do marketing not that long ago, but I have a soul I want to keep.
__________________
For crimes against aesthetics in automotive culture, I sentence you to a life of commodore. |
||
![]() |
![]() ![]() |
![]() |
#5 | ||
Falcon Fan!
Join Date: Sep 2005
Location: New Zealand
Posts: 61
|
Like I've said in other topics, Ford just seem to be helping the demise of the fantastic Falcon. Like others have said above, the FG is the best Falcon to be produced and it such a shame the sales and marketing of this car are not at its peak.
A lot of emphasis has been put on export markets, which does help, but start concentrating on Australian customers for starters and get them buying the FG. |
||
![]() |
![]() ![]() |
![]() |
#6 | ||
Regular Member
Join Date: Mar 2007
Location: Mandurah W.A.
Posts: 305
|
Hey Ford you have a better car than Holden. So why don't you tell Australia that???????
__________________
Drive it like you stole it. ![]() FPVTICKFORDCLUBWA New FG XR6T ZF |
||
![]() |
![]() ![]() |
![]() |
#7 | ||
FF.Com.Au Hardcore
Join Date: Feb 2005
Posts: 5,047
|
Both Holden and Ford are burying their heads in the sand... people dont want to spend $100+ filling up their cars every week. If the FG can trump the commodore, and even approach camry economy, it beggars belief they arent making a bigger deal of this.
|
||
![]() |
![]() ![]() |
![]() |
#8 | ||
KITTY Crew Member
Join Date: Sep 2005
Location: WA
Posts: 5,267
|
I read that article too and they have it spot on. Lets hope the new chief can get it right
__________________
FOR SALE BAII Super Pursuit 0083 ![]() Awsome power by XTREME FORD TUNING 500rwkw New ALLOY Block Awesome exhaust by THE EXHAUST CENTRE MIDLAND Awesome Kenne Bell Supercharger setup by AGRO! and Bluepower Racing Developments Now with full DOT approval and Permitted for road use
|
||
![]() |
![]() ![]() |
![]() |
#9 | |||
FF.Com.Au Hardcore
Join Date: Jul 2006
Location: Gren A Waverrey
Posts: 2,363
|
Quote:
But you're right...Ford don't help themselves, due to inept marketing. I'd love to see the point of fuel economy, comfort, smoothness and quality (compared to other Australian cars) all brought to the fore, rather than fingers walking, which I immediately link to the Yellow Pages anyway.
__________________
Practicing - Sleeping with a guitar in your hand counts, as long as you don't drop it. Don't snap my undies. |
|||
![]() |
![]() ![]() |
![]() |
#10 | ||
Regular Member
![]() Join Date: Nov 2008
Location: Sydney
Posts: 908
|
Ford doesnt seem to inspire much passion into there marketing.
You see there Ads and ask why would I? Holden on the other hand gives you reasons to want to buy there product I think Ford waste a lot of money on ineffective marketing!
__________________
MY18 Mustang GT MY18 Everest Trend Harley Davidson FXBRS |
||
![]() |
![]() ![]() |
![]() |
#11 | ||
Irregular member
Join Date: Dec 2004
Location: Melbourne
Posts: 3,941
|
I have been thinking for a long time that Ford need to attack Holden directly in its advertising. Kind of like the battery adverts that point out how poor another brand is at powering digital devices. Enough of this feel-good music and happy voice overs with limited-time deals with the sun shining. We need stats and direct comparisons in our face. Not everyone reads or appreciates humourous Aussie motoring reviews in magazines
__________________
2000 AU II FAIRLANE 75th ANNIVERSARY - big and shiny My hovercraft is full of eels! Movie Car Chase of the Week: Gene Hackman driving a 1971 Pontiac LeMans to chase an elevated train in The French Connection (1971). |
||
![]() |
![]() ![]() |
![]() |
#12 | ||
FF.Com.Au Hardcore
Join Date: Jul 2006
Location: Gren A Waverrey
Posts: 2,363
|
On a different topic (seeing that I don't want to start a thread for this...I am not important enough), December's Street Machine has an FG coupe under "Expression Session".
Although acknowledging that it will not come into fruition due to the struggle of Australian car companies, along with the fact that people don't want coupes, they wanted a nice looking car. I reckon it looks awesome, but looks similar in respects to what some people have already done here. Keep your eye out. It's a good 1-minute read. If Ford did produce the vehicle, I reckon it would certainly turn heads. Ford kind of needs that at the moment.
__________________
Practicing - Sleeping with a guitar in your hand counts, as long as you don't drop it. Don't snap my undies. |
||
![]() |
![]() ![]() |
![]() |
#13 | |||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,511
|
Quote:
i dissagree! holdens aren't doing that well either. Ford need to start marketing the car against the likes of Aurion, camry, accord etc. even though some/all of these cars may be more fuel efficient the difference in real world dollars is negligible. people get a little bit hung up on the L/100km figure when in all reality, a difference of 1,2 or even 3L/100km is only about $6 - $18 over an average tank fill (60L). when you take into account the extra size, safety etc it is easily able to compete with the jap/euro brands. |
|||
![]() |
![]() ![]() |
![]() |
#14 | ||
Irregular member
Join Date: Dec 2004
Location: Melbourne
Posts: 3,941
|
Prydey, I agree that Ford should also compare directly against the other brands with their large car products. I'd love to see that.
__________________
2000 AU II FAIRLANE 75th ANNIVERSARY - big and shiny My hovercraft is full of eels! Movie Car Chase of the Week: Gene Hackman driving a 1971 Pontiac LeMans to chase an elevated train in The French Connection (1971). |
||
![]() |
![]() ![]() |
![]() |
#15 | |||
FF.Com.Au Hardcore
Join Date: Oct 2005
Posts: 1,094
|
Quote:
|
|||
![]() |
![]() ![]() |
![]() |
#16 | |||
FF.Com.Au Hardcore
Join Date: Feb 2005
Posts: 5,047
|
Quote:
|
|||
![]() |
![]() ![]() |
![]() |
#17 | ||
FF.Com.Au Hardcore
Join Date: Jul 2006
Posts: 1,028
|
This is just what many of us have been banging on about since the launch of FG. Maybe now that it's actually in print some of the nay-sayers may start beleiving.
While I agree Ford should actually market their cars with an intelligent approach, I also believe Ford should give it's current loyal fan base some marketing to be proud of (i.e. 3 straight Bathurst wins, manufacturers title, etc). Some of you wowsers out there claim it's irrelivent. But it's not. It's all about having pride in your product. It may or may not sell any extra vehicles in the short term but it will give it's current loyal fan base a shot of much needed pride. |
||
![]() |
![]() ![]() |
![]() |
#18 | |||
FF.Com.Au Hardcore
Join Date: Sep 2005
Posts: 1,848
|
Quote:
http://www.fordforums.com.au/showthread.php?t=11235894 |
|||
![]() |
![]() ![]() |
![]() |
#19 | ||
Regular Member
Join Date: Oct 2005
Posts: 368
|
Just noticed a full page advert (p19) in NRMAs Open Road that compares Ford's eGas economy with the Mazda 3 and Corolla. It's a start, I guess.
VERBATIM: "FORD E-GAS. SAY GOODBYE TO HIGH FUEL COSTS. Without compromising on large car performance, safety or comfort, E-Gas sedans deliver outstanding savings on fuel. You can save as much as 19% compared to a petrol powered 2l Mazda 3 and up to 9% compared to a 1.8l Toyota Corolla. Ford is the only manufacturer in Australia to offer a dedicated factory fit E-Gas engine, optional on selected Falcon models. Clearly then, E-Gas powered by LPG and with LOWER FUEL COSTS THAN SOME SMALL CARS, is a smarter alternative fuel. **** |
||
![]() |
![]() ![]() |
![]() |
#20 | ||
torque is your friend
Join Date: Jan 2005
Posts: 667
|
This is slightly off topic re Ford ads but people are living in smaller and smaller places with less land around them, less parking space, smaller parking spaces and far more traffic on the road. Combine that with the number of immigrants who come from countries where a smaller car is the norm plus the fact that so few cars have more than two people in them at any time and is it any wonder large cars aren't selling?
__________________
Support Cystic Fibrosis Australia Learn about it here, donate and help the research into finding a cure and to provide services for children living with CF and their families. |
||
![]() |
![]() ![]() |
![]() |
#21 | ||
FF.Com.Au Hardcore
Join Date: Apr 2008
Posts: 514
|
I was looking at a new camry the other day and the 4 cylinder auto has a combined as2877 of less than 1litre per hundred k than a stocko 5sp auto falcon.
pfft i bet joe public doesn't know that. they should |
||
![]() |
![]() ![]() |
![]() |
#22 | ||
Regular Member
Join Date: Oct 2007
Location: adelaide
Posts: 429
|
I dont believe people are buying smaller cars and not buying larger vehicles, because there are hundreds of Ford Territorys, Toyota Klugers and other 4WD sized cars out there.
I havent seen an FG add since the olympic games were on, and that was months ago! I think Topgear done more good for the FG than anyone in Ford has ever done for the product! Ford need to get the product out there and flog it to death, the car is good so it will sell, so why doesnt Ford push it more!!
__________________
GTP-290 |
||
![]() |
![]() ![]() |
![]() |
#23 | ||
FF.Com.Au Hardcore
Join Date: Jan 2007
Location: Perth
Posts: 888
|
regarding the AMC story, I was saying this exact thing about advertising months ago, and many of the so-called Ford enthusists on here were bad mouthing me that I should even suggest that ford should be advertising how good they are on fuel.
The poor perception people have of the Falcon in this country never ceases to amaze me. I meet so many people who aren't car enthusists that just overlook the Falcon as a option without even a second glance? Ford advertising SUX. Hopefully the FG will shine through for what it is, despite FoMoCo pitiful attempt to sell it.. |
||
![]() |
![]() ![]() |
![]() |
#24 | |||
Moderator
![]() ![]() Join Date: Jun 2006
Location: Foothills of the Macedon Ranges
Posts: 18,529
|
Quote:
|
|||
![]() |
![]() ![]() |
![]() |
#25 | ||
Regular Member
Join Date: Oct 2008
Posts: 348
|
In this day and age, maybe it's not good enough to just let the engineering of a car and it's good points sell the car to the public. A marketing campaign using success in racing should be used widely, afterall, isn't that why Ford is in V8 Supercar?
|
||
![]() |
![]() ![]() |
![]() |
#26 | ||||
FF.Com.Au Hardcore
Join Date: Oct 2007
Posts: 1,082
|
Haha, i reckon they should spend all their money on a good ad, then pay out all the TV stations for a weeks worth of all their advertising space and just spam the ad one after another for ALL the advertising space on all channels inbetween and after programs.
Brainwash people to buy Ford.
__________________
Quote:
Quote:
|
||||
![]() |
![]() ![]() |
![]() |
#27 | ||
FF.Com.Au Hardcore
Join Date: Feb 2005
Location: Melb north
Posts: 12,025
|
and not forgetting the f6, i have been flicking through different papers and seen 2 road tests from different places testing f6 utes, they got a very good write up and yet havent seen many ads for them, Toyota`s ads seem pretty good, the bugger ads, oh what a feeling , all ads that stick in your mind, saw a Toyo add recently selling how tuff the hilux ute was tumbling it over end over end, will never forget it, fingers walking along a window ....boring....forgetable.....uninspiring.
|
||
![]() |
![]() ![]() |