Oz now Ford’s global low-cost experts

phillyc · 27-04-2011, 07:16 PM

Go Auto article

Oz now Ford’s global low-cost experts

http://www.goauto.com.au/mellor/mell...25787D000A4433

Quote:

Oz now Ford’s global low-cost experts

Successful Figo program opens fresh development opportunities for Ford Australia
25 April 2011
By BYRON MATHIOUDAKIS in NEW YORK

FORD’S senior product boss has revealed that Australia is now at the epicentre of an effective, quality, low-cost vehicle development program for the company worldwide.

Dubbed the Value Enabled Strategy and devised with the help of teams of Australian engineers and designers, it enables vehicles within the One Ford global framework to be remade relatively inexpensively, meeting low-price goals of certain markets without the vehicle losing key brand attributes common to all Fords.

Derrick Kuzak, Ford’s group vice-president of global product development, praised the Broadmeadows team at the New York International Auto Show last week in the wake of the Figo’s spectacular success in India over the last 12 months.

Designed and developed in Australia primarily as a low-cost family car, the Figo is a B-segment light car based on the previous-generation European Fiesta and is manufactured in Chennai, India.

Sales have now soared past 80,000 units, making the car Ford’s most successful – as well as most awarded – vehicle in India of all time.

By the end of this year it will also be available in Mexico, the Middle East, North Africa and the Caribbean.

Mr Kuzak said the team at Broadmeadows were now the ‘go-to guys’ for low-cost vehicle development.

As well as Figo, Ford Australia developed the T6 Ranger and Mazda BT-50 light truck, and is also leading development of a still-secret light car for China.

Mr Kuzak’s remarks come after Ford Asia Pacific and Africa engineering director Jim Baumbick told GoAuto at this month’s SZ Territory launch that his department was running “flat out” with development work on a host of future models.

They include vehicles that may not even be sold in Australia.

“Without talking about vehicle specifics, all of this (activity) – and obviously the Australian team was a leader in this work – taught us something really, really important,” said Mr Kuzak.

“The Figo achieved a price point in the Indian market (yet) it is clearly a Ford in the way it looks, feels and the way it drives.

“It is consistent with our DNA, but at a price point that is at the heart of the Indian market. And it is that price point where we went from zero share to three per cent share in one year because of one vehicle.

“What Figo did was take previous generation Fiesta parts and, through localisation and aligning the specifications to Indian customers’ needs, it delivered that vehicle … by that we mean achieving quietness (and) to be a leader in quietness in India does not require the same sound package you need for Australia or Europe or North America.

“We also committed to being a leader in craftsmanship – and the basic ambience of our interiors. In Australia, that requires a soft-touch instrument panel, but in India it does not. It requires a great-looking grain.

“What that has led us to is ‘value-enabled strategy’ and what that means is we now have learned how to take our global vehicles and global platforms, and through ‘plug and play’ align the global vehicles to market requirements – the Indias, Chinas and Brazils of this world – and totally be aligned with our global One Ford strategy by having vehicles unmistakably Ford in their DNA but at the heart of their price points.

“With the Figo, the Australian team taught us how to do that. That’s why the (Ford Australia team) are all smiling.”

Yet more positive press, shame it isn't mainstream media.

Ford HQ are clearly very impressed with FoA engineering capabilities. Ford Australia has the ability to design a vehicle not just from the ground up, but successfully rework an existing design and do it really cost competitively both in engineering and retail aspects.

Road_Warrior · 27-04-2011, 08:50 PM

Looks like those years of developing good cars on a shoestring budget is finally paying dividends. And we've seen with the T6 what FoA can do with an open cheque book...

**Bluehoon** · 27-04-2011, 09:17 PM

Quote:

Originally Posted by phillyc

Ford HQ are clearly very impressed with FoA engineering capabilities. Ford Australia has the ability to design a vehicle not just from the ground up, but successfully rework an existing design and do it really cost competitively both in engineering and retail aspects.

Well, after all the years of being thrown nothing and expected to achieve everything with the Falcon - they naturally became pro's at it.

Ford HQ created this magnificent beast through neglect and now they relish in it.

Go figure..................

phillyc · 27-04-2011, 09:26 PM

Quote:

Originally Posted by Road_Warrior

Looks like those years of developing good cars on a shoestring budget is finally paying dividends. And we've seen with the T6 what FoA can do with an open cheque book...

Quote:

Originally Posted by Bluehoon

Well, after all the years of being thrown nothing and expected to achieve everything with the Falcon - they naturally became pro's at it.

Ford HQ created this magnificent beast through neglect and now they relish in it.

Go figure..................

Well, better to be 'discovered' than remain isolated! I think it is terrific that the engineering capabilities of Ford Australia have been recognised AND massively expanded including some real State of the Art facilities too.

The more that Ford HQ positively reflect upon the accomplishments of Ford Australia, the better that reflects on the Falcon and Territory and what they are, what has been and what can be done with them.

G6E Turbo 2 · 27-04-2011, 10:45 PM

Quote:

Originally Posted by phillyc

Well, better to be 'discovered' than remain isolated! I think it is terrific that the engineering capabilities of Ford Australia have been recognised AND massively expanded including some real State of the Art facilities too.

The more that Ford HQ positively reflect upon the accomplishments of Ford Australia, the better that reflects on the Falcon and Territory and what they are, what has been and what can be done with them.

They forgot to mention they saved all the
money by getting rid of after sales customer service

phillyc · 27-04-2011, 10:48 PM

Quote:

Originally Posted by G6E Turbo 2

They forgot to mention they saved all the money by getting rid of after sales customer service

Wow. A good / positive thread turned bad with an off topic post.

Smoke Pursuit · 27-04-2011, 10:48 PM

Quote:

Originally Posted by G6E Turbo 2

They forgot to mention they saved all the
money by getting rid of after sales customer service

Im suprised they havent palmed those people off to indian call centres...

stevz · 27-04-2011, 10:54 PM

Quote:

Originally Posted by DASH GT

Im suprised they havent palmed those people off to indian call centres...

Dont laugh...They would probably do a better job.

mrghia · 27-04-2011, 11:38 PM

falcon RWD

dylancox · 28-04-2011, 04:37 AM

Quote:

Originally Posted by phillyc

Go Auto article

Oz now Ford’s global low-cost experts

http://www.goauto.com.au/mellor/mell...25787D000A4433

Yet more positive press, shame it isn't mainstream media.

[B]Ford Australia has the ability to design a vehicle not just from the ground up, but successfully rework an existing design and do it really cost competitively both in engineering and retail aspects.

Only Ford Australia could have turned the AU into the BA with so little time and money

Pedro · 28-04-2011, 11:08 AM

Quote:

Originally Posted by dylancox

Only Ford Australia could have turned the AU into the BA with so little time and money

I don't know what your take is on little

"Ford designers and engineers almost wiping the board clean from AU to BA, and in the process spending just over $500 million, a figure much larger than previously anticipated." (Wikipedia)

SEZ213 · 28-04-2011, 11:09 AM

Awesome news for Australia...as a country we're certainly proving that we're ideas people...

As for the non-conducive posts...

Go crawl back under your rocks...if you've got nothing nice to say...don't say it.

Road_Warrior · 28-04-2011, 11:27 AM

Quote:

Originally Posted by Sezzy

Awesome news for Australia...as a country we're certainly proving that we're ideas people...

As for the non-conducive posts...

Go crawl back under your rocks...if you've got nothing nice to say...don't say it.

Exactly. With so called Ford "enthusiasts" on this forum, Ford doesn't need enemies. I would suggest that if you don't like Fords or these sorts of threads, then you need to click log out and find somewhere else to complain.