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#1 | ||
Ford screwed the Falcon
Join Date: Sep 2013
Posts: 7,064
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I can't believe they are still using Ngaire Dawn Fair.
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Falcon: 1960 - 2016 My cars Current ride 2016 FG X XR6 - 6 speed manual Previous rides 2009 FG XR6 - 6 speed auto 2006 BF MkII XT ESP - 6 speed auto 2003 BA XT V8 - 5 speed manual 1999 AU Forte - 5 speed manual 1997 EL Fairmont - 4 speed auto 1990 EAII Fairmont Ghia - 4 speed auto Last edited by SpoolMan; 25-12-2016 at 07:03 PM. Reason: picture has nothing to with thread |
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#2 | ||
FF.Com.Au Hardcore
Join Date: Aug 2016
Posts: 820
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Yeah well....you probably can't believe a few other things with that avatar.
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#3 | ||
FF.Com.Au Hardcore
Join Date: May 2016
Posts: 1,823
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I cant see the problem with her.
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#4 | ||
IWCMOGTVM Club Supporter
Join Date: Sep 2005
Location: Northern Suburbs Melbourne
Posts: 17,798
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Cant believe using her is really a thing. Obviously someone has no life.
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Daniel |
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#6 | ||
The good, bad and fugly
![]() Join Date: Feb 2016
Posts: 1,797
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She may not appeal to everyone, in fact my wife cringes when the ads come on but the advertising strategy is aimed at a particular facet of our society and they (Ford and the marketing firm) believe that she is the best person to get the message across to the target audience.
If it didn't work, she wouldn't be doing the ads.
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Time was on my side! |
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#7 | ||
*barks incessantly
Join Date: Jun 2016
Location: SA
Posts: 1,554
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I disagree, she is an attractive lady.
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#8 | |||
Ford screwed the Falcon
Join Date: Sep 2013
Posts: 7,064
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Quote:
/end sarc
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Falcon: 1960 - 2016 My cars Current ride 2016 FG X XR6 - 6 speed manual Previous rides 2009 FG XR6 - 6 speed auto 2006 BF MkII XT ESP - 6 speed auto 2003 BA XT V8 - 5 speed manual 1999 AU Forte - 5 speed manual 1997 EL Fairmont - 4 speed auto 1990 EAII Fairmont Ghia - 4 speed auto |
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#9 | |||
The good, bad and fugly
![]() Join Date: Feb 2016
Posts: 1,797
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Quote:
According to the first article I found on google, Ford Australia sales figures overall are up by more than 15% compared to 2015. Merry Christmas
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Time was on my side! |
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#10 | ||
Where to next??
Join Date: Oct 2006
Location: Sydney
Posts: 8,893
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True, but still prefer the Toyota chick
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___________________________ I've been around the world a couple of times or maybe more....... |
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#12 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,307
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The only Ford vehicle selling in respectable numbers is the Ranger..Everest must be a disappointment..as for the Euro's, they are a blip on the sales radar...It has been said here many times, Ford needs a new marketing strategy. David Attenborough would see Ngaire Dawn Fair as new species of preying mantis !!!!!....
Merry Christmas, safe travels and great 2017.!!!
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CSGhia |
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#13 | ||
FF.Com.Au Hardcore
Join Date: Mar 2006
Posts: 3,910
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Wierd asian music, asain face of ford, I figure ford are just getting us comfortable with driving asain ******* cars... All our fords will be manufactured in china in 10yrs right...
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#14 | ||
FF.Com.Au Hardcore
Join Date: Jan 2005
Posts: 4,167
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So Toyota use a female, Ford use a female and recently I think I also saw a female advertising Holden making three big manufacturers using females to sell their cars. Must be trending.
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igodabigblackshinycar and I relented and allowed a BMW into the garage. ![]() |
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#15 | ||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,032
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#16 | |||
FF.Com.Au Hardcore
Join Date: Jul 2007
Location: Sydney
Posts: 2,530
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Quote:
I think while Ford & Toyota realise that the car buying public is no longer a male dominated consumer market, and have gone the route of the young female role in the ads, Holden have taken it further, and are targeting their ads to all people, of both sexes, and all ages, who don't necessarily want a "pretty girl" (debatable) to sell cars to them. The 5 celebs they've chosen have earnt respect in their field over years of hard work, and have fans that cover a broad part of the community. More important for the corporate image - they are people who have not had scandals, or are known for distasteful things - just "good wholesome people" as the yanks would say. More info here: http://media.gm.com/media/au/en/hold...rstodians.html But Ford don't need to cover the broader market like Holden do. The Ranger practically sells itself. They need someone to appeal to the younger buyer of the smaller car range, and much as we may or may not agree with her looks, Dawn seems to be doing OK, as they haven't sacked her yet.... but they could do with someone else (as well) to push along the Everest sales.... |
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#17 | ||
Solution Was Boost 4?, 6 & 8
Join Date: Dec 2004
Location: Melbourne
Posts: 23,624
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Lets wait and see where the year ends overall from the headlines during the year Ford could have had there best year for a very long time, I thought this would please people on this site or looks like more looking to bask or searching for failure.
Happy Christmas and don't forget to donate to Isaac's wish.. http://www.caradvice.com.au/431120/f...16-sales-race/ http://www.caradvice.com.au/440319/f...me-since-1999/ http://www.news.com.au/finance/busin...ec1985c814a41e The public need to be informed you can buy a Mustang from a Ford dealer. You don't buy a Mustang and have it converted to right hand drive, all our Australian Ford dealers will sell car, parts and service just like any other Ford.
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[SIGPIC][/SIGPIC]
AUTOTECH TUNED EDELEBROCK CHARGED 2017 GT Mustang Plenty of RWKW Last edited by SpoolMan; 25-12-2016 at 07:27 PM. |
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#18 | |||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,511
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Quote:
Rome wasn't built in a day. Ford are listening to the public and solving problems that face Everest, which should see it credited with MC rating, which may broaden its appeal. Even still, its early days and if it takes off half as good as Ranger, Ford will be very happy. As for the other models, what evidence do you have that they are failing? Sales figures show popularity, not profit. |
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#19 | ||
FF.Com.Au Hardcore
Join Date: Dec 2014
Location: St Marys Tasmania
Posts: 3,556
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G'day...What about a modern take of this Ford classic "Have you driven a Ford lately" ad..https://www.youtube.com/watch?v=qO7wDFGQB6w
still one of my favourites. Ford Australia , although Aussie- fying the US versions of many ads made plenty of our own like the "Must be stuck in Third " one for the AU XR8 ute , the funny early 1970's ones and the dynamic late 70's to mid 80's ones too numerous to link here..Different times and demographic of course but they must have worked then...What about this very early one that depicts the time it was made https://www.youtube.com/watch?v=R_uZTq-yqR8 ..Trim Taut Terrific... This clip features both the US and Australian versions of "Have you driven a Ford Lately " https://www.youtube.com/watch?v=UKEeor3kbKM&t=147s . I like both versions and to be honest it kicks the backside of Ford Australia's recent insipid efforts... .Cheers Rod.. Last edited by roddy1960; 25-12-2016 at 08:16 PM. |
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#20 | ||
Professional Mouse Jockey
Join Date: Nov 2005
Location: SE Vic
Posts: 3,185
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Whats with the latest Kuga ad......wtf? Giant sprinklers and kids getting wet on the back seat through the window? Nothing about the car itself actually mentioned.
I do understand their marketing strategy but it wouldn't sell me a car...... But then I'm not the target demographic either. At least they are advertising more of their range more often now. That's a very good thing, whatever the marketing strategy they use.
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Isuzu MUX for towing horses - currently no Fords in the stable Time flies like an arrow; fruit flies like a banana. Groucho Marx
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#21 | ||
FF.Com.Au Hardcore
Join Date: Jun 2013
Location: Adelaide
Posts: 1,601
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Considering females have the final say in 70-80% of all car (non LCV) purchases, then it makes sense to have one fronting the ad.
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____________________ 2019 LDV G10 2009 Mitsubishi Express-GONE 2011 Honda Jazz ____________________ |
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#22 | |||
I am Groot
![]() Join Date: Dec 2007
Location: Burnett Heads, Qld
Posts: 6,840
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Quote:
![]() Edit: although thank god there arn't to many hot female car salespersons, no telling what they could have sold me over the years ![]() |
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#23 | |||
Oo\===/oO
Join Date: Jan 2007
Location: Tamworth
Posts: 11,348
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Quote:
Ford sales are actually doing quite well. You must really have a syndrome of some sort.
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#24 | |||
Au Falcon = Mr Reliable
Join Date: Sep 2009
Location: North West Slopes & Plains NSW
Posts: 4,076
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Quote:
cheers, Maka
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Ford AU Series Magazine Scans Here - www.fordforums.com.au/photos/index.php?cat=2792 Proud owner of a optioned keeper S1 Tickford Falcon AU XR6 VCT - "it's actually a better-balanced car than the XR8, goes almost as hard and uses about two-thirds of the fuel" (Drive.com 2007) |
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#25 | ||
FF.Com.Au Hardcore
Join Date: Jan 2005
Posts: 4,167
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Generally its the one with the big kahoonas that they sit you down with after the car sale to try to sell you the tint, scotchguard. paint protect package.
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igodabigblackshinycar and I relented and allowed a BMW into the garage. ![]() |
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#26 | |||
The good, bad and fugly
![]() Join Date: Feb 2016
Posts: 1,797
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Quote:
The poor girls don't stand a chance.
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Time was on my side! |
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#27 | ||
FF.Com.Au Hardcore
Join Date: Dec 2014
Location: St Marys Tasmania
Posts: 3,556
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G'day , sitting here watching Smith and Handscomb pounding Pakistan all over the shop as the rain hangs around outside while the mower is chomping at the bit to cut the grass and the Toyota "it's a long list ,going to be here a while " and then soon after the "very lux" ad are on...and the KFC over the fence one..
Even though they are only showroom ads the Toyota girl has a great smile and just catches your attention..Just a bit more engaging than Ms Dawn-Fair.. On Toyota ads...Remember this https://www.youtube.com/watch?v=cbBx4Ql6Umo and https://www.youtube.com/watch?v=39fFJOWee4k .. Very very funny and remembered well... Cheers Rod.. |
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#28 | ||
FF.Com.Au Hardcore
Join Date: Mar 2015
Posts: 1,045
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#29 | ||
FF.Com.Au Hardcore
Join Date: Dec 2014
Location: St Marys Tasmania
Posts: 3,556
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G'day Scotty and Grumpy...https://www.youtube.com/watch?v=_yj1gff-ndc and https://www.youtube.com/watch?v=6vwTR9gphC8 and a beauty from Ford too...my favourite https://www.youtube.com/watch?v=AUbgfWTptoU .
This was a time when there was a bit of imagination and real sense of fun.. Cheers Rod.. |
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#30 | ||
FF.Com.Au Hardcore
Join Date: Feb 2010
Location: Geelong
Posts: 1,717
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With the number of blokes who think Ngaire Dawn Fair isn't much to look at, this forum must be full of good looking blokes or blokes who have insanely hot girlfriends/ wives. Because that girl is a stunner.
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