"Win on Sunday, sell on Monday".. Still relevant? - Page 5

4Vman · 12-10-2010, 10:18 PM

Quote:

Originally Posted by jpd80

20 million people thought V8 Supercars were cool enough to go see,
that's not bad for an "irrelevant format" that's been around for 14 years.....

Heads through the gate, not different people, each event has 3 days.. many people go to most events and 2 or 3 days, i account for probably 30 of those 20 mil!

Scott · 12-10-2010, 10:43 PM

Quote:

Originally Posted by 4Vman

Heads through the gate, not different people, each event has 3 days.. many people go to most events and 2 or 3 days, i account for probably 30 of those 20 mil!

How many Fords have you bought?

JG34JA · 12-10-2010, 10:45 PM

I don't think it (V8SC) is relevant any more either.

Now, the Bathurst 12 hour race, where what can be bought on the showroom floor is raced, now that IS relevant. How about FPV quietly sponsoring a red hot go in this race with the new supercharged GT and a 'hard core' R-Spec suspension? If few people go to watch in February, that sounds great, I'm there.

Was the 'Great Race' relevant on why I am a Ford fan? No, it was more in the background. I became a Ford fan after the many hours I spent driving an XW Fairmont with the 302 on the open road, long ago. The sound, the torque, the ride - light years ahead of GM's equivalent. The deal was sealed comparing parents' EBII to VR - one rough as guts and tinny with electrical issues, the other quiet, torquey, comfortable, and reliable. The icing on the cake is the value for money, cheap nationwide parts, and simplicity of drivetrain compared to equivalent imports. Every time I have compared since, through the EF, AU, BA, FG timeframes, the local Ford has been the better car. That's why I am a fan. Territory has been great, too - ideal for the uses our family needs.

I went back and learned the motorsport history, drove Bathurst, and loved it. But it is the product that drives the passion here. I am so glad they race what can be bought in the 12 hour, and it doesn't even matter if Ford wins.

Scott · 12-10-2010, 10:48 PM

^^ Watch the 12hr next year.

4Vman · 12-10-2010, 10:49 PM

Quote:

Originally Posted by GTP006

How many Fords have you bought?

Brand new? 4 in the past 9 years? Why?

Scott · 12-10-2010, 10:53 PM

Quote:

Originally Posted by 4Vman

Brand new? 4 in the past 9 years? Why?

4 new car sales per 30 heads through the gate over the past 9 years is pretty good going

4Vman · 12-10-2010, 10:56 PM

Quote:

Originally Posted by GTP006

4 new car sales per 30 heads through the gate over the past 9 years is pretty good going

Lol, good point! Hey, I've done my bit, some of you need to lift your game!!!

prydey · 12-10-2010, 11:20 PM

Quote:

Originally Posted by 4Vman

Brand new? 4 in the past 9 years? Why?

i'll garauntee none of them were influenced by a race result!

**FTE217** · 12-10-2010, 11:35 PM

The Win on Sunday buy Monday finished the day Grp A arrived...
Its a costly branding excercise nowadays but I do think it adds some value to the brand.
Sales could never be measured much like for maccas/supercheap etc who also invest heavily into their "branding" marketing stratergies but keeping in your face you do get a spin off,just depends how deep is your marketing pocket can keep going.....

Resurrection · 12-10-2010, 11:40 PM

It is still relevant because many of those people who wear the race gear of their brand are loyal to them and will buy the vehicle associated with that brand. You won't see a guy who regularly wears HRT gear own a Falcon or vice versa.

flappist · 12-10-2010, 11:47 PM

Quote:

Originally Posted by Resurrection

It is still relevant because many of those people who wear the race gear of their brand are loyal to them and will buy the vehicle associated with that brand. You won't see a guy who regularly wears HRT gear own a Falcon or vice versa.

Yeh like that Tander sheila, wouldn't see that Holden boganette in a Falcon ever......

vztrt · 13-10-2010, 12:29 AM

Quote:

Originally Posted by Resurrection

It is still relevant because many of those people who wear the race gear of their brand are loyal to them and will buy the vehicle associated with that brand. You won't see a guy who regularly wears HRT gear own a Falcon or vice versa.

Yeah I see those HRT jacket wearers getting out of their Japanese cars and utes.

drew`SEVNT5 · 13-10-2010, 01:13 AM

Quote:

Originally Posted by flappist

Yeh like that Tander sheila, wouldn't see that Holden boganette in a Falcon ever......

Hahahahahahaha.... Very droll.

Ive seen it, and ive seen her drive a Prime Mover & 48ft Trailer, tho

The Snout · 13-10-2010, 07:48 AM

Could also be that with the Internet and people able to inform themselves better that winning on Sunday isn't the influence it once was.

4Vman · 13-10-2010, 09:01 AM

Quote:

Originally Posted by prydey

i'll garauntee none of them were influenced by a race result!

No they weren't.

My Ford influence came from my Father and our first family car which was a XY Falcon 500 351 4spd, and my Father's interest in Moffat, Group C, and Johnson. We would watch the ATCC and Bathurst together when i was a teenager.

So the purchasing/aspirational flow on effect isn't/wasn't felt by Ford for well over a Decade or 2..

While i was very young i do remember people talking about the reliability of the Falcons in racing meaning they must be good road cars in the 70's, however that is no longer relevant given our premier class which in fact i really enjoy watching.

The landscape has changed enormously though... Bathurst used to be a reliability/durability test for the showroom.
People simply look at other indicators when making purchasing decisions now.

Resurrection · 13-10-2010, 08:44 PM

Quote:

Originally Posted by prydey

i'll garauntee none of them were influenced by a race result!

No they probably weren't. My brand loyalty was established when I saw the Moffat 1-2 at the 1977 Bathurst 1000. Today's impressionable boys will be tomorrow's car buyers.

falconfemme · 13-10-2010, 09:01 PM

It stuns me that there is morons out there who believe the falcon/commo they buy from their dealership is going to remotely be anything like the V8SC's.
How do these people get through life ? haha

falconfemme · 13-10-2010, 09:08 PM

It stuns me that there is people out there that actually think their falcon/commo they buy from their dealership is going to be anything like the V8SCs.
Are these people serious ??!!

jpd80 · 13-10-2010, 10:18 PM

Quote:

Originally Posted by falconfemme

It stuns me that there is people out there that actually think their falcon/commo they buy from their dealership is going to be anything like the V8SCs.
Are these people serious ??!!

No you don't get it.

These people (mostly Holden fans) celebrate the dominance of Holden over Ford by going
out and actually buying new V8 cars, new AFFORDABLE V8 cars.......

Ford fans who want a V8 now have to pay a minimum price of $57,000.

Last year, Holden sold over 12,000 SS and SS-V sedan, Ute and Sport wagons.
I don't have figures on V8 Calais, Calais V, Caprice, Statesman or HSVs but
you can
see that adds up to a lot of V8 cars and compared to Ford the support for Holden is staggering.