|
Welcome to the Australian Ford Forums forum. You are currently viewing our boards as a guest which gives you limited access to view most discussions and inserts advertising. By joining our free community you will have access to post topics, communicate privately with other members, respond to polls, upload content and access many other special features without post based advertising banners. Registration is simple and absolutely free so please, join our community today! If you have any problems with the registration process or your account login, please contact us. Please Note: All new registrations go through a manual approval queue to keep spammers out. This is checked twice each day so there will be a delay before your registration is activated. |
|
The Pub For General Automotive Related Talk |
|
Thread Tools | Display Modes |
15-04-2020, 06:48 PM | #1 | ||
DJT 45 and 47 POTUS
Join Date: Sep 2013
Posts: 7,373
|
Mazda's timing couldn't be worse. Last time they decided to follow Toyota (Lexus), Nissan (Infiniti) and Honda (Acura) with the creation of a luxury brand, they got burnt by the end of the Japanese bubble economy.
Now it appears they are planning to re-enter the luxury car market just as the world is about to enter the 2nd Great Depression. https://www.news.com.au/technology/i...1012ede25492c4
__________________
Falcon: 1960 - 2016 My cars Current ride 2016 FG X XR6 - 6 speed manual Previous rides 2009 FG XR6 - 6 speed auto 2006 BF MkII XT ESP - 6 speed auto 2003 BA XT V8 - 5 speed manual 1999 AU Forte - 5 speed manual 1997 EL Fairmont - 4 speed auto 1990 EAII Fairmont Ghia - 4 speed auto |
||
15-04-2020, 10:25 PM | #2 | ||
FF.Com.Au Hardcore
Join Date: Nov 2009
Location: Perth
Posts: 1,675
|
They'll get there eventually
They were going rotary past the 90s when it's time was done. They were going hydrogen fuel cell when everyone else gave up. Even when eunos was here last they were doing miller cycle engines. They have a very optimistic research department always doing expensive projects and blowing cash. They are certainly an interesting company with lots of tuning, tech and handling set up experience so if anyone can get into the BMW market it will probably be them. (It will probably end up being Korea as mazda goes broke... ) |
||
2 users like this post: |
16-04-2020, 02:03 PM | #3 | ||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
|
Nowhere does it say it will be launching a premium offshoot like Eunos, Lexus, Infiniti etc. Just that they will be making the 6 a more premium product with rwd and a 6 cylinder engine. I don't see a problem with that. Different story if they were trying to relaunch Eunos.
|
||
16-04-2020, 03:45 PM | #4 | |||
DJT 45 and 47 POTUS
Join Date: Sep 2013
Posts: 7,373
|
Quote:
i was merely making a connection with the last time Mazda tried to enter the luxury car market.
__________________
Falcon: 1960 - 2016 My cars Current ride 2016 FG X XR6 - 6 speed manual Previous rides 2009 FG XR6 - 6 speed auto 2006 BF MkII XT ESP - 6 speed auto 2003 BA XT V8 - 5 speed manual 1999 AU Forte - 5 speed manual 1997 EL Fairmont - 4 speed auto 1990 EAII Fairmont Ghia - 4 speed auto |
|||
This user likes this post: |
16-04-2020, 05:52 PM | #5 | ||
NOT A TOYOTA :/
Join Date: Jan 2005
Location: Eastern Suburbs, Melb
Posts: 2,554
|
They've already been trying to do this anyhow.
The Mazda 3 cuts in at high $20s now and they see themselves as being a step above the other brands like Toyota, Hyundai, Ford et al.
__________________
06 Land Managed to remain in the v8 fraternity |
||
16-04-2020, 06:05 PM | #6 | |||
Where to next??
Join Date: Oct 2006
Location: Sydney
Posts: 8,893
|
Quote:
Have sales taken a dive since this move? They were always at / near the top of the list for their segment. Having said that, and extra $5-7k per car should maintain profits with the drop in sales. Then again, the servicing will suffer, which is where the other budget brands get some of their return.
__________________
___________________________ I've been around the world a couple of times or maybe more....... |
|||
17-04-2020, 08:45 AM | #7 | |||
NOT A TOYOTA :/
Join Date: Jan 2005
Location: Eastern Suburbs, Melb
Posts: 2,554
|
Quote:
It is true though, a number of manufacfturers are looking to do away with the price pointed car, having a higher entry point and attaining profit over volume. Hyundai did it in 2017 when they released the current gen i30 - moving from a $19,990 auto car to $24,990. Recent Corolla has also done away with the entry level model also.
__________________
06 Land Managed to remain in the v8 fraternity |
|||
17-04-2020, 08:52 AM | #8 | |||
The 'Stihl' Man
Join Date: Jan 2005
Location: TAS
Posts: 27,591
|
Quote:
But once you move away from turn over to profit driven/margin then yoru risk is higher. I think Ford in this country and the move away from Mazda product sharing is not a bad example. Fords small car range deserves to sell better but its just not getting the numbers. Im not privy to their P&L but they must be struggling if it wasn't for the ranger and mustang and the latter is risky. Seems this next car will be the 6 replacement? They would be nuts to start Eunos again it will only dilute the brand.
__________________
|
|||
17-04-2020, 10:04 AM | #9 | ||
Mopar! But Own F6's..
Join Date: Dec 2005
Location: F6DELAIDE
Posts: 3,221
|
Had my wifes maxda 6 for 6 years now not even 1 single issue with it. Oil and filter only at services and tyres, thats it!
__________________
F6 TYPHOON FPV 335 GT |
||
17-04-2020, 11:54 AM | #10 | |||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
|
Quote:
The days of chasing sales figures by selling at rock bottom prices are over. All that gets you is red ink. It's all about being solidly profitable now, or it doesn't come here. |
|||
17-04-2020, 11:57 AM | #11 | |||
The 'Stihl' Man
Join Date: Jan 2005
Location: TAS
Posts: 27,591
|
Quote:
Its pretty interesting as both models have some merit.
__________________
|
|||
17-04-2020, 12:13 PM | #12 | ||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
|
We are starting to see a lot of manufacturers start to cull unprofitable models. And I reckon since the coronavirus is upon us you will see that accelerate even more. Also the aussie dollar being so weak will also accelerate it, because it's cutting into profit margins. So you will also see RRP's increase.
|
||
17-04-2020, 04:08 PM | #13 | |||
FF.Com.Au Hardcore
Join Date: Feb 2010
Location: Geelong
Posts: 1,730
|
Quote:
|
|||
17-04-2020, 06:11 PM | #14 | ||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
|
|
||